2011's top-selling Blu-Ray releases so far

on Thursday, March 17, 2011   6 comments

After viewing the weekly Blu-Ray Sales Chart here at TBOJ, a lot of people ask me if I have total Blu-Ray sales figures available for various releases, and my answer is always the same: Unfortunately, no. I don't have time to keep track of total sales.

I had a little extra time today, though, and because I love you all so much, I decided to do some major number crunching for the top-selling Blu-Ray releases of recent history—namely, Inception, Despicable Me, The Town, The A-Team, The Social Network, Salt, Red, The Other Guys, Resident Evil: Afterlife, Secretariat, and Machete—and calculate the total Blu-Ray sales for each film. It's pretty interesting stuff, so if you want to see the total sales and week-by-week breakdown for those movies, go ahead and click inside.

Keep in mind: These are ESTIMATES. I put together TBOJ's Blu-Ray sales estimates each and every week, and while they are bound to be off by a few thousand copies, they are as accurate as you're going to find on all the internet. So don't whine.

Inception – 5,299,369 total Blu-Ray units (4,513,979 DVDs)
Week 1: 2,670,000 copies
Week 2: 775,000
Week 3: 495,000
Week 4: 475,000
Week 5: 257,858
Week 6: 182,802
Week 7: 79,100
Week 8: 43,584
Week 9: 35,882
Week 10: 41,180
Week 11: 134,496
Week 12: 54,834
Week 13: 54,633

Despicable Me – 2,840,275 total Blu-Ray units (7,084,935 DVDs)
Week 1: 1,531,307 copies
Week 2: 424,611
Week 3: 268,470
Week 4: 214,605
Week 5: 139,832
Week 6: 75,275
Week 7: 38,208
Week 8: 34,076
Week 9: 37,120
Week 10: 32,224
Week 11: 24,662
Week 12: 19,885

The Town – 1,444,901 total Blu-Ray units (2,002,499 DVDs)
Week 1: 275,000 copies
Week 2: 304,128
Week 3: 302,670
Week 4: 162,213
Week 5: 163,416
Week 6: 50,750
Week 7: 25,728
Week 8: 18,214
Week 9: 18,580
Week 10: 71,232
Week 11: 35,340
Week 12: 17,630

The A-Team – 1,369,608 total Blu-Ray units (1,654,582 DVDs as of Feb 20)
Week 1: 450,000 copies
Week 2: 136,076
Week 3: 448,068
Week 4: 134,900
Week 5: 159,192
Week 6: 41,372
(Falls out of Top 20 after this point)

The Social Network – 1,336,111 total Blu-Ray units (1,540,758 DVDs)
Week 1: 880,000 copies
Week 2: 211,975
Week 3: 69,760
Week 4: 45,542
Week 5: 30,920
Week 6: 40,800
Week 7: 33,744
Week 8: 23,370

Salt – 1,109,329 total Blu-Ray units (1,846,923 DVDs)
Week 1: 370,000 copies
Week 2: 250,468
Week 3: 165,538
Week 4: 95,920
Week 5: 91,525
Week 6: 25,408
Week 7: 17,402
Week 8: 15,000 (approx.)
Week 9: 47,136
Week 10: 30,932
(Falls out of Top 20 after this point)

The Other Guys – 1,073,271 total Blu-Ray units (1,872,629 DVDs as of Feb 20)
Week 1: 384,504 copies
Week 2: 130,977
Week 3: 239,400
Week 4: 81,368
Week 5: 193,072
Week 6: 43,950
(Falls out of Top 20 after this point)

Resident Evil: Afterlife – 999,252 total Blu-Ray units (1,001,272 DVDs as of Feb 13)
Week 1: 468,968 copies
Week 2: 264,623
Week 3: 99,880
Week 4: 67,175
Week 5: 19,712
Week 6: 15,652
Week 7: 10,000 (approx.)
Week 8: 27,136
Week 9: 26,106
(Falls out of Top 20 after this point)

Red – 966,243 total Blu-Ray units (2,080,447 DVDs)
Week 1: 640,000 copies
Week 2: 140,000
Week 3: 80,730
Week 4: 48,320
Week 5: 36,590
Week 6: 20,603

Machete – 664,429 total Blu-Ray units (784,158 DVDs as of Feb 6)
Week 1: 475,000 copies
Week 2: 148,104
Week 3: 41,325
(Falls out of Top 20 after this point)

Secretariat – 481,581 total Blu-Ray units (1,729,648 DVDs)
Week 1: 258,624 copies
Week 2: 73,892
Week 3: 47,140
Week 4: 54,144
Week 5: 31,996
Week 6: 15,785

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DVD/Blu-Ray Sales: 'Bambi' hunts down Blu-Ray competition, sells 1M copies in first week; 'Megamind' tops DVD chart again

on Wednesday, March 16, 2011   1 comments

The-Numbers has posted its weekly DVD Sales Chart, and I've posted my weekly Blu-Ray Sales Estimates. (Still haven't missed a week all year—it's the one thing I've actually been consistent about!) The real story this week is Disney's Blu-Ray release of Bambi: Diamond Edition, which sold over 1 million copies in its first week and handily beat everything on both DVD and Blu-Ray. Oh, deer!

Megamind stayed on top of the DVD chart after its victory last week with strong sales of 732,826 units (1.7M total) and $10.3M in revenue, while a slew of newcomers filled the rankings beneath it. Burlesque debuted in second place, moving a solid 498,615 copies for first week sales of $8.5M.  Faster started off rather slowly in third place with 394,114 units and $6M. In fourth, Love and Other Drugs, the Jake Gyllenhaal/Anne Hathaway dramedy that never took off, sold 377,039 copies for $6.4M. Due Date dropped a precipitous 62% into fifth place with sales of 342,010 copies, pushing its total to 1.24M. 127 Hours was stuck back in sixth, selling an unremarkable (but hey, that's how its box office run was too) 251,213 units for $3.8M.

Check out the DVD Sales Chart and the Blu-Ray Sales Chart below:

DVD Sales for the Week Ending Mar 6, 2011
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Megamind 732,826 -21.0% 1,660,721 $10,252,236 $23,233,487 2
2 Burlesque 498,615 -.-% 498,615 $8,471,469 $8,471,469 1
3 Faster 394,114 -.-% 394,114 $5,962,945 $5,962,945 1
4 Love and Other Drugs 377,039 -.-% 377,039 $6,405,893 $6,405,893 1
5 Due Date 342,010 -62.1% 1,244,666 $5,126,730 $17,754,887 2
6 127 Hours 251,213 -.-% 251,213 $3,765,683 $3,765,683 1
7 Unstoppable 153,087 -57.4% 1,287,556 $2,371,318 $20,435,989 3
8 Toy Story 3 80,171 -35.0% 10,676,194 $841,868 $181,478,720 18
9 Life As We Know It 77,533 -40.7% 964,846 $1,162,220 $13,668,620 4
10 Despicable Me 75,261 -24.3% 7,084,935 $1,427,174 $123,115,013 12
11 Weeds: Season Six 73,063 -57.3% 243,981 $1,752,781 $5,853,104 2
12 Inception 69,838 -18.9% 4,513,979 $1,128,463 $76,447,775 13
13 The Social Network 64,342 -33.8% 1,540,758 $900,145 $20,518,246 8
14 Beverly Hills Chihuahua 2 61,631 -40.9% 1,738,679 $923,849 $26,063,591 5
15 The Proposal 58,480 -.-% 5,474,421 $715,854 $88,485,104 73
16 Secretariat 57,600 -49.2% 1,729,648 $793,728 $27,471,813 6
17 Scooby Doo: Curse of the Lake Monster 57,454 -.-% 57,454 $1,033,597 $1,033,597 1
18 Red 54,449 -36.8% 2,080,447 $839,604 $27,653,794 6
19 The Hangover 53,423 -.-% 10,399,756 $580,478 $175,690,233 64
20 Paranormal Activity 2 47,697 -42.6% 746,061 $817,050 $12,102,649 4
21 For Colored Girls 46,597 -35.7% 905,156 $788,421 $14,791,649 4
22 All-Star Superman 37,741 -69.0% 159,666 $678,961 $2,644,392 2
23 You Again 37,612 -40.4% 492,783 $676,640 $8,513,474 4
24 The Town 36,735 -37.6% 2,002,499 $458,820 $28,707,025 12
25 Game of Death 32,684 -50.6% 98,843 $522,617 $1,613,579 3
26 Let Me In 32,554 -39.4% 426,547 $402,042 $5,673,698 5
27 Takers 31,596 -44.8% 966,777 $559,249 $15,827,491 7
28 Saw: The Final Chapter 30,293 -44.1% 626,107 $516,799 $8,963,180 6
29 Salt 27,160 -63.9% 1,846,923 $402,128 $27,851,245 11
30 Conviction 26,205 -56.4% 327,990 $419,018 $4,831,952 5



Megamind couldn't conquer Bambi on the Blu-Ray side of things. The Disney classic sold an estimated 1,025,000 copies for a dominant first-place performance. Megamind was way back in second with about 236,000 units. Burlesque and Faster both debuted to about 135,000 copies, while Due Date and 127 Hours both finished with just under 100,000. Love and Other Drugs, meanwhile, revealed evidence of its older, female, Blu-Ray-unfriendly demographic with weak first-week sales of just 70,000.

Blu-Ray Sales Estimates for Week Ending Mar 6, 2011
RankTitleUnits this Week
1 Bambi 1,025,000
2 Megamind 236,468
3 Burlesque 138,375
4 Faster 135,198
5 Due Date 98,093
6 127 Hours 95,325
7 Love and Other Drugs 67,138
8 Inception 54,633
9 Unstoppable 35,773
10 The Social Network 23,370
11 Red 20,603
12 Despicable Me 19,885
13 Toy Story 3 19,168
14 The Town 17,630
15 All-Star Superman 16,400
16 Secretariat 15,785
17 Scott Pilgrim vs. the World 15,580
18 How to Train Your Dragon 14,965
19 Beauty and the Beast: Diamond Edition 14,863
20 Pirates of the Caribbean Trilogy 14,350

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MTC Tracking: 'Paul', 'Lincoln Lawyer', 'Limitless', provide only limited appeal

on Monday, March 14, 2011   2 comments

Tracking reports have come out for this weekend's new releases: Paul, Simon Pegg's alien encounter spoof, Limitless, a wonder-drug-themed thriller, and The Lincoln Lawyer, a generic looking legal drama. Per usual (AGAIN this week), the numbers are looking ugly. Check out these early weekend box office predictions:

Paul – $15 million
Were Battle: Los Angeles and Mars Needs Moms really not enough to satisfy the alien lovers? Paul, a comedy starring Simon Pegg and Nick Frost as comic book geeks who befriend an alien during a cross country road trip, is likely to be a bit too geeky for its own good, and I'd guess that $15M is on the high end of expectations. Plus British comedy is always a tough sell for American audiences.

Limitless – $15 million
Limitless, meanwhile, could exceed expectations. The film has done a good job targeting its desired male demographic (but then again, in this post-Inception world, what films aren't targeting young male audiences these days?) by casting Bradley Cooper and Robert De Niro and showcasing flashy action in the ads, but Limitless doesn't feel like enough of an event to really breakout.

The Lincoln Lawyer – $13 million
This legitimately looks like an episode of Law and Order: SVU... starring Matthew McConaughey. I (and most others) will skip this session.

[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.

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DVD/Blu-Ray Sales: 'Megamind' fends off 'Due Date' for a double chart victory

on Wednesday, March 09, 2011   3 comments

Megamind, Dreamworks' animated hit from last November that grossed $148.4M in theaters, has had a great week—actually half-week (it debuted on Friday)—it nabbed the number one spot on both the DVD and Blu-Ray sales charts. Due Date provided some stiff competition, but ended up in the runner-up position on both charts. The-Numbers has released its weekly DVD sales chart, and I've posted my Blu-Ray sales estimates below. (Sorry for the lack of analysis—gotta catch an early train to NYC tomorrow, and I have stuff to do!)

DVD Sales for Week Ending Feb 27, 2011
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Megamind 948,983 -.-% 948,983 $13,276,272 $13,276,272 1
2 Due Date 923,171 -.-% 923,171 $12,915,162 $12,915,162 1
3 Unstoppable 367,636 -52.6% 1,142,639 $5,801,296 $18,193,594 2
4 Weeds: Season Six 174,803 -.-% 174,803 $4,193,524 $4,193,524 1
5 Life As We Know It 133,807 -40.1% 890,287 $1,966,963 $12,550,118 3
6 Toy Story 3 126,120 -78.3% 10,598,826 $1,209,012 $180,663,723 17
7 All-Star Superman 124,696 -.-% 124,696 $2,010,100 $2,010,100 1
8 Secretariat 116,061 -30.3% 1,674,627 $1,391,571 $26,709,007 5
9 Beverly Hills Chihuahua 2 106,666 -59.1% 1,679,419 $1,598,923 $25,175,283 4
10 Despicable Me 101,636 27.2% 7,011,932 $1,901,213 $121,730,077 11
11 The Social Network 99,359 36.2% 1,478,624 $1,191,314 $19,644,576 7
12 Red 88,161 -39.7% 2,027,958 $1,145,211 $26,839,651 5
13 Inception 88,066 -75.5% 4,446,098 $1,158,024 $75,345,045 12
14 Paranormal Activity 2 84,935 -48.5% 700,251 $1,479,568 $11,318,471 3
15 Salt 76,963 -49.0% 1,821,474 $883,420 $27,468,757 10
16 For Colored Girls 74,116 -62.1% 860,206 $1,291,101 $14,031,919 3
17 Easy A 73,268 -23.8% 1,174,294 $658,679 $17,817,367 10
18 Get Low 69,845 -.-% 69,845 $1,186,667 $1,186,667 1
19 Game of Death 67,663 -.-% 67,663 $1,115,763 $1,115,763 2
20 Beauty and the Beast 66,049 -.-% - $963,457 - 438
21 Legend of the Guardians: The Owls of Ga'hoole 64,931 -61.6% 896,017 $919,280 $14,065,849 11
22 You Again 64,531 -48.1% 456,605 $1,202,213 $7,863,550 3
23 How to Train Your Dragon 61,969 -80.0% 5,932,905 $923,536 $113,670,570 20
24 Conviction 61,494 -.-% 303,151 $983,289 $4,434,776 4
25 The Town 60,166 -76.7% 1,967,101 $545,104 $28,260,318 11
26 Shrek Forever After 59,425 -83.0% 3,408,237 $671,283 $57,092,404 12
27 Stone 58,647 -.-% 230,089 $908,442 $3,852,131 6
28 Takers 58,583 -15.1% 936,483 $907,451 $15,288,410 6
29 Saw: The Final Chapter 55,410 -66.7% 597,045 $842,232 $8,465,093 5
30 Let Me In 54,946 10.6% 395,214 $493,965 $5,282,633 4



NOTE: Due Date's numbers are a bit confusing here. According to AVS Forum, Due Date sold 33% of its DVD total on Blu-Ray. That would mean it sold about 308,000 copies. According to The-Numbers, it moved 330,000. According to Home Media Magazine, it sold 77% as many Blu-Rays as Megamind, which would equal 292,600 units, as calculated by my own spreadsheet. It's normal for these numbers to be a bit different each week, but this sort of discrepancy is quite unusual. I'm just going to say it sold 300,000 copies and call it a day.

What's more interesting to me is the fact that Megamind outsold Due Date on Blu-Ray. Usually male-targeting comedies have a higher Blu-Ray share than family films, but as the format continues to grow, so does the home market viability of various genres.

Blu-Ray Sales Estimates for Week Ending Feb 27, 2011
RankTitleUnits this Week
1 Megamind 380,000
2 Due Date 300,000
3 All-Star Superman 86,526
4 Unstoppable 76,646
5 Inception 54,834
6 Toy Story 3 42,294
7 Weeds: Season Six 41,762
8 Scott Pilgrim vs. the World 37,506
9 The Town 35,340
10 The Social Network 33,744
11 Secretariat 31,996
12 Salt 30,932
13 Red 30,590
14 The Expendables 28,842
15 Legend of the Guardians: The Owls of Ga'Hoole 26,410
16 Resident Evil: Afterlife 26,106
17 Beauty and the Beast: Diamond Edition 25,536
18 Despicable Me 24,662
19 Let Me In 24,168
20 How to Train Your Dragon 23,978

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MTC Tracking: 'Battle: Los Angeles', 'Red Riding Hood', and 'Mars Needs Moms'

on Wednesday, March 09, 2011   3 comments

Tracking reports have come out for this weekend's new releases: Battle: Los Angeles, an alien invasion actioner, Red Riding Hood, a Twilight-esque fairy tale adaptation, and Mars Needs Moms, Disney's latest animated offering. Per usual (these days), the numbers aren't looking too hot. Check out these early weekend box office predictions:

Battle: Los Angeles – $28 million
This sci-fi thriller has built buzz effectively since its much-talked-about preview at Comic-Con last year. A $28M weekend would be a nice start for Battle: Los Angeles, though not quite out of this world—the film cost a big $100M to produce.

Red Riding Hood – $18 million
Seems a bit low to me. I figured Warner Brothers would really amp up the promotion and motivate the Twihards, but excitement actually seems to have decreased over the last few months. Still, I think Red Riding Hood could end up surprising people at the box office and launch a major franchise. Amanda Seyfried is one of the only young actresses who can open a movie. I'm thinking this should break $20M.

Mars Needs Moms – $10 million
This CG animated movie looks like it was meant to come out during the
Chicken Little era of Disney animation. It lacks the artful quality of a Pixar film, the romanticized nostalgia of a fairy tale film, and the cuteness of talking animals. Its box office should be equally meh.

[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.

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100 Word Review: 'The Adjustment Bureau'

on Saturday, March 05, 2011   16 comments

I think The Adjustment Bureau is pretty fun movie. At least I think I think that—I could have been frozen by a team of fedora-donning angels/detectives/doormen and programmed to type that. I guess I'll never know. Or wait, I will... If writer/director George Nolfi weren't so eager to answer all his intriguingly set-up questions about fate and free will, then The Adjustment Bureau could be a great movie. Unfortunately, the psychological sci-fi romance unravels in the final act, as it attempts to shoehorn ages of philosophical debate about predestination into a janky theological solution. Damon and Blunt perform well. B

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DVD/Blu-Ray Sales: 'Unstoppable' leaves the station slowly, 'Toy Story 3' crosses 10M

on Friday, March 04, 2011   0 comments

Unstoppable wasn't exactly a runaway train in its first weekend on the home market, but it still sold enough copies to win both the DVD and Blu-Ray sales charts. On DVD, Unstoppable moved 796,000 copies for a first-week take of $12.7 million. In second and third, Best Picture nominees Toy Story 3 and Inception shot up 468% and 394%, respectively. Toy Story 3 sold 597,000 units for an additional $5.6M, crossing the 10M mark in the process—a rare feat these days. Inception's 368,000 copies sold lifted its total to 4.4M units.

Check out the full DVD Sales Chart HERE.

Unstoppable topped the Blu-Ray sales chart as well, but its 320,000 week was rather disappointing for an action film like this. Check out the TBOJ's exclusive Blu-Ray Sales Estimates below:

Blu-Ray Sales Estimates for Week Ending Feb 13, 2010
RankTitleUnits this Week
1 Unstoppable 320,000
2 Inception 134,496
3 Iron Man 2 88,672
4 The Town 71,232
5 Secretariat 54,144
6 Toy Story 3 52,288
7 Red 48,320
8 Salt 47,136
9 The Social Network 40,800
10 The Expendables 35,424
11 Despicable Me 32,224
12 Life As We Know It 31,808
13 Beauty and the Beast: Diamond Edition 31,296
14 Resident Evil: Afterlife 27,136
15 Paranormal Activity 2 26,016
16 Ong Bak 3 24,512
17 How to Train Your Dragon 24,256
18 Saw: The Final Chapter 22,784
19 Easy A 21,536
20 Law Abiding Citizen 21,184

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'Due Date' Dash — WINNERS!

on Wednesday, March 02, 2011   0 comments

Congratulations to the grand prize winner of the Due Date Dash... Deborah! You've won the Due Date prize pack!

Five runners up will also receive a free rental of the movie, courtesy of Warner Brothers, so congratulations are also in order for nystarr02, AnneMarie, Kim, Christy, and CC!

But don't fret too much didn't win. You can check out Due Date's official site HERE and download the movie from iTunes HERE. Thanks to all who played the game—it was a ton of fun!

Winners have been contacted with instructions on how to claim your prizes.

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