2011's top-selling Blu-Ray releases so far

After viewing the weekly Blu-Ray Sales Chart here at TBOJ, a lot of people ask me if I have total Blu-Ray sales figures available for various releases, and my answer is always the same: Unfortunately, no. I don't have time to keep track of total sales.

I had a little extra time today, though, and because I love you all so much, I decided to do some major number crunching for the top-selling Blu-Ray releases of recent history—namely, Inception, Despicable Me, The Town, The A-Team, The Social Network, Salt, Red, The Other Guys, Resident Evil: Afterlife, Secretariat, and Machete—and calculate the total Blu-Ray sales for each film. It's pretty interesting stuff, so if you want to see the total sales and week-by-week breakdown for those movies, go ahead and click inside.

Keep in mind: These are ESTIMATES. I put together TBOJ's Blu-Ray sales estimates each and every week, and while they are bound to be off by a few thousand copies, they are as accurate as you're going to find on all the internet. So don't whine.

Inception – 5,299,369 total Blu-Ray units (4,513,979 DVDs)
Week 1: 2,670,000 copies
Week 2: 775,000
Week 3: 495,000
Week 4: 475,000
Week 5: 257,858
Week 6: 182,802
Week 7: 79,100
Week 8: 43,584
Week 9: 35,882
Week 10: 41,180
Week 11: 134,496
Week 12: 54,834
Week 13: 54,633

Despicable Me – 2,840,275 total Blu-Ray units (7,084,935 DVDs)
Week 1: 1,531,307 copies
Week 2: 424,611
Week 3: 268,470
Week 4: 214,605
Week 5: 139,832
Week 6: 75,275
Week 7: 38,208
Week 8: 34,076
Week 9: 37,120
Week 10: 32,224
Week 11: 24,662
Week 12: 19,885

The Town – 1,444,901 total Blu-Ray units (2,002,499 DVDs)
Week 1: 275,000 copies
Week 2: 304,128
Week 3: 302,670
Week 4: 162,213
Week 5: 163,416
Week 6: 50,750
Week 7: 25,728
Week 8: 18,214
Week 9: 18,580
Week 10: 71,232
Week 11: 35,340
Week 12: 17,630

The A-Team – 1,369,608 total Blu-Ray units (1,654,582 DVDs as of Feb 20)
Week 1: 450,000 copies
Week 2: 136,076
Week 3: 448,068
Week 4: 134,900
Week 5: 159,192
Week 6: 41,372
(Falls out of Top 20 after this point)

The Social Network – 1,336,111 total Blu-Ray units (1,540,758 DVDs)
Week 1: 880,000 copies
Week 2: 211,975
Week 3: 69,760
Week 4: 45,542
Week 5: 30,920
Week 6: 40,800
Week 7: 33,744
Week 8: 23,370

Salt – 1,109,329 total Blu-Ray units (1,846,923 DVDs)
Week 1: 370,000 copies
Week 2: 250,468
Week 3: 165,538
Week 4: 95,920
Week 5: 91,525
Week 6: 25,408
Week 7: 17,402
Week 8: 15,000 (approx.)
Week 9: 47,136
Week 10: 30,932
(Falls out of Top 20 after this point)

The Other Guys – 1,073,271 total Blu-Ray units (1,872,629 DVDs as of Feb 20)
Week 1: 384,504 copies
Week 2: 130,977
Week 3: 239,400
Week 4: 81,368
Week 5: 193,072
Week 6: 43,950
(Falls out of Top 20 after this point)

Resident Evil: Afterlife – 999,252 total Blu-Ray units (1,001,272 DVDs as of Feb 13)
Week 1: 468,968 copies
Week 2: 264,623
Week 3: 99,880
Week 4: 67,175
Week 5: 19,712
Week 6: 15,652
Week 7: 10,000 (approx.)
Week 8: 27,136
Week 9: 26,106
(Falls out of Top 20 after this point)

Red – 966,243 total Blu-Ray units (2,080,447 DVDs)
Week 1: 640,000 copies
Week 2: 140,000
Week 3: 80,730
Week 4: 48,320
Week 5: 36,590
Week 6: 20,603

Machete – 664,429 total Blu-Ray units (784,158 DVDs as of Feb 6)
Week 1: 475,000 copies
Week 2: 148,104
Week 3: 41,325
(Falls out of Top 20 after this point)

Secretariat – 481,581 total Blu-Ray units (1,729,648 DVDs)
Week 1: 258,624 copies
Week 2: 73,892
Week 3: 47,140
Week 4: 54,144
Week 5: 31,996
Week 6: 15,785

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DVD/Blu-Ray Sales: 'Bambi' hunts down Blu-Ray competition, sells 1M copies in first week; 'Megamind' tops DVD chart again

The-Numbers has posted its weekly DVD Sales Chart, and I've posted my weekly Blu-Ray Sales Estimates. (Still haven't missed a week all year—it's the one thing I've actually been consistent about!) The real story this week is Disney's Blu-Ray release of Bambi: Diamond Edition, which sold over 1 million copies in its first week and handily beat everything on both DVD and Blu-Ray. Oh, deer!

Megamind stayed on top of the DVD chart after its victory last week with strong sales of 732,826 units (1.7M total) and $10.3M in revenue, while a slew of newcomers filled the rankings beneath it. Burlesque debuted in second place, moving a solid 498,615 copies for first week sales of $8.5M.  Faster started off rather slowly in third place with 394,114 units and $6M. In fourth, Love and Other Drugs, the Jake Gyllenhaal/Anne Hathaway dramedy that never took off, sold 377,039 copies for $6.4M. Due Date dropped a precipitous 62% into fifth place with sales of 342,010 copies, pushing its total to 1.24M. 127 Hours was stuck back in sixth, selling an unremarkable (but hey, that's how its box office run was too) 251,213 units for $3.8M.

Check out the DVD Sales Chart and the Blu-Ray Sales Chart below:

DVD Sales for the Week Ending Mar 6, 2011

Rank	Title	Units this Week	% Change	Total Units	Sales this Week	Total Sales	Weeks in Release
1	Megamind	732,826	-21.0%	1,660,721	$10,252,236	$23,233,487	2
2	Burlesque	498,615	-.-%	498,615	$8,471,469	$8,471,469	1
3	Faster	394,114	-.-%	394,114	$5,962,945	$5,962,945	1
4	Love and Other Drugs	377,039	-.-%	377,039	$6,405,893	$6,405,893	1
5	Due Date	342,010	-62.1%	1,244,666	$5,126,730	$17,754,887	2
6	127 Hours	251,213	-.-%	251,213	$3,765,683	$3,765,683	1
7	Unstoppable	153,087	-57.4%	1,287,556	$2,371,318	$20,435,989	3
8	Toy Story 3	80,171	-35.0%	10,676,194	$841,868	$181,478,720	18
9	Life As We Know It	77,533	-40.7%	964,846	$1,162,220	$13,668,620	4
10	Despicable Me	75,261	-24.3%	7,084,935	$1,427,174	$123,115,013	12
11	Weeds: Season Six	73,063	-57.3%	243,981	$1,752,781	$5,853,104	2
12	Inception	69,838	-18.9%	4,513,979	$1,128,463	$76,447,775	13
13	The Social Network	64,342	-33.8%	1,540,758	$900,145	$20,518,246	8
14	Beverly Hills Chihuahua 2	61,631	-40.9%	1,738,679	$923,849	$26,063,591	5
15	The Proposal	58,480	-.-%	5,474,421	$715,854	$88,485,104	73
16	Secretariat	57,600	-49.2%	1,729,648	$793,728	$27,471,813	6
17	Scooby Doo: Curse of the Lake Monster	57,454	-.-%	57,454	$1,033,597	$1,033,597	1
18	Red	54,449	-36.8%	2,080,447	$839,604	$27,653,794	6
19	The Hangover	53,423	-.-%	10,399,756	$580,478	$175,690,233	64
20	Paranormal Activity 2	47,697	-42.6%	746,061	$817,050	$12,102,649	4
21	For Colored Girls	46,597	-35.7%	905,156	$788,421	$14,791,649	4
22	All-Star Superman	37,741	-69.0%	159,666	$678,961	$2,644,392	2
23	You Again	37,612	-40.4%	492,783	$676,640	$8,513,474	4
24	The Town	36,735	-37.6%	2,002,499	$458,820	$28,707,025	12
25	Game of Death	32,684	-50.6%	98,843	$522,617	$1,613,579	3
26	Let Me In	32,554	-39.4%	426,547	$402,042	$5,673,698	5
27	Takers	31,596	-44.8%	966,777	$559,249	$15,827,491	7
28	Saw: The Final Chapter	30,293	-44.1%	626,107	$516,799	$8,963,180	6
29	Salt	27,160	-63.9%	1,846,923	$402,128	$27,851,245	11
30	Conviction	26,205	-56.4%	327,990	$419,018	$4,831,952	5

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Megamind couldn't conquer Bambi on the Blu-Ray side of things. The Disney classic sold an estimated 1,025,000 copies for a dominant first-place performance. Megamind was way back in second with about 236,000 units. Burlesque and Faster both debuted to about 135,000 copies, while Due Date and 127 Hours both finished with just under 100,000. Love and Other Drugs, meanwhile, revealed evidence of its older, female, Blu-Ray-unfriendly demographic with weak first-week sales of just 70,000.

Blu-Ray Sales Estimates for Week Ending Mar 6, 2011

Rank	Title	Units this Week
1	Bambi	1,025,000
2	Megamind	236,468
3	Burlesque	138,375
4	Faster	135,198
5	Due Date	98,093
6	127 Hours	95,325
7	Love and Other Drugs	67,138
8	Inception	54,633
9	Unstoppable	35,773
10	The Social Network	23,370
11	Red	20,603
12	Despicable Me	19,885
13	Toy Story 3	19,168
14	The Town	17,630
15	All-Star Superman	16,400
16	Secretariat	15,785
17	Scott Pilgrim vs. the World	15,580
18	How to Train Your Dragon	14,965
19	Beauty and the Beast: Diamond Edition	14,863
20	Pirates of the Caribbean Trilogy	14,350

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MTC Tracking: 'Paul', 'Lincoln Lawyer', 'Limitless', provide only limited appeal

Tracking reports have come out for this weekend's new releases: Paul, Simon Pegg's alien encounter spoof, Limitless, a wonder-drug-themed thriller, and The Lincoln Lawyer, a generic looking legal drama. Per usual (AGAIN this week), the numbers are looking ugly. Check out these early weekend box office predictions:

Paul – $15 million
Were Battle: Los Angeles and Mars Needs Moms really not enough to satisfy the alien lovers? Paul, a comedy starring Simon Pegg and Nick Frost as comic book geeks who befriend an alien during a cross country road trip, is likely to be a bit too geeky for its own good, and I'd guess that $15M is on the high end of expectations. Plus British comedy is always a tough sell for American audiences.

Limitless – $15 million
Limitless, meanwhile, could exceed expectations. The film has done a good job targeting its desired male demographic (but then again, in this post-Inception world, what films aren't targeting young male audiences these days?) by casting Bradley Cooper and Robert De Niro and showcasing flashy action in the ads, but Limitless doesn't feel like enough of an event to really breakout.

The Lincoln Lawyer – $13 million
This legitimately looks like an episode of Law and Order: SVU... starring Matthew McConaughey. I (and most others) will skip this session.

[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.

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DVD/Blu-Ray Sales: 'Megamind' fends off 'Due Date' for a double chart victory

Megamind, Dreamworks' animated hit from last November that grossed $148.4M in theaters, has had a great week—actually half-week (it debuted on Friday)—it nabbed the number one spot on both the DVD and Blu-Ray sales charts. Due Date provided some stiff competition, but ended up in the runner-up position on both charts. The-Numbers has released its weekly DVD sales chart, and I've posted my Blu-Ray sales estimates below. (Sorry for the lack of analysis—gotta catch an early train to NYC tomorrow, and I have stuff to do!)

DVD Sales for Week Ending Feb 27, 2011

Rank	Title	Units this Week	% Change	Total Units	Sales this Week	Total Sales	Weeks in Release
1	Megamind	948,983	-.-%	948,983	$13,276,272	$13,276,272	1
2	Due Date	923,171	-.-%	923,171	$12,915,162	$12,915,162	1
3	Unstoppable	367,636	-52.6%	1,142,639	$5,801,296	$18,193,594	2
4	Weeds: Season Six	174,803	-.-%	174,803	$4,193,524	$4,193,524	1
5	Life As We Know It	133,807	-40.1%	890,287	$1,966,963	$12,550,118	3
6	Toy Story 3	126,120	-78.3%	10,598,826	$1,209,012	$180,663,723	17
7	All-Star Superman	124,696	-.-%	124,696	$2,010,100	$2,010,100	1
8	Secretariat	116,061	-30.3%	1,674,627	$1,391,571	$26,709,007	5
9	Beverly Hills Chihuahua 2	106,666	-59.1%	1,679,419	$1,598,923	$25,175,283	4
10	Despicable Me	101,636	27.2%	7,011,932	$1,901,213	$121,730,077	11
11	The Social Network	99,359	36.2%	1,478,624	$1,191,314	$19,644,576	7
12	Red	88,161	-39.7%	2,027,958	$1,145,211	$26,839,651	5
13	Inception	88,066	-75.5%	4,446,098	$1,158,024	$75,345,045	12
14	Paranormal Activity 2	84,935	-48.5%	700,251	$1,479,568	$11,318,471	3
15	Salt	76,963	-49.0%	1,821,474	$883,420	$27,468,757	10
16	For Colored Girls	74,116	-62.1%	860,206	$1,291,101	$14,031,919	3
17	Easy A	73,268	-23.8%	1,174,294	$658,679	$17,817,367	10
18	Get Low	69,845	-.-%	69,845	$1,186,667	$1,186,667	1
19	Game of Death	67,663	-.-%	67,663	$1,115,763	$1,115,763	2
20	Beauty and the Beast	66,049	-.-%	-	$963,457	-	438
21	Legend of the Guardians: The Owls of Ga'hoole	64,931	-61.6%	896,017	$919,280	$14,065,849	11
22	You Again	64,531	-48.1%	456,605	$1,202,213	$7,863,550	3
23	How to Train Your Dragon	61,969	-80.0%	5,932,905	$923,536	$113,670,570	20
24	Conviction	61,494	-.-%	303,151	$983,289	$4,434,776	4
25	The Town	60,166	-76.7%	1,967,101	$545,104	$28,260,318	11
26	Shrek Forever After	59,425	-83.0%	3,408,237	$671,283	$57,092,404	12
27	Stone	58,647	-.-%	230,089	$908,442	$3,852,131	6
28	Takers	58,583	-15.1%	936,483	$907,451	$15,288,410	6
29	Saw: The Final Chapter	55,410	-66.7%	597,045	$842,232	$8,465,093	5
30	Let Me In	54,946	10.6%	395,214	$493,965	$5,282,633	4

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NOTE: Due Date's numbers are a bit confusing here. According to AVS Forum, Due Date sold 33% of its DVD total on Blu-Ray. That would mean it sold about 308,000 copies. According to The-Numbers, it moved 330,000. According to Home Media Magazine, it sold 77% as many Blu-Rays as Megamind, which would equal 292,600 units, as calculated by my own spreadsheet. It's normal for these numbers to be a bit different each week, but this sort of discrepancy is quite unusual. I'm just going to say it sold 300,000 copies and call it a day.

What's more interesting to me is the fact that Megamind outsold Due Date on Blu-Ray. Usually male-targeting comedies have a higher Blu-Ray share than family films, but as the format continues to grow, so does the home market viability of various genres.

Blu-Ray Sales Estimates for Week Ending Feb 27, 2011

Rank	Title	Units this Week
1	Megamind	380,000
2	Due Date	300,000
3	All-Star Superman	86,526
4	Unstoppable	76,646
5	Inception	54,834
6	Toy Story 3	42,294
7	Weeds: Season Six	41,762
8	Scott Pilgrim vs. the World	37,506
9	The Town	35,340
10	The Social Network	33,744
11	Secretariat	31,996
12	Salt	30,932
13	Red	30,590
14	The Expendables	28,842
15	Legend of the Guardians: The Owls of Ga'Hoole	26,410
16	Resident Evil: Afterlife	26,106
17	Beauty and the Beast: Diamond Edition	25,536
18	Despicable Me	24,662
19	Let Me In	24,168
20	How to Train Your Dragon	23,978

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MTC Tracking: 'Battle: Los Angeles', 'Red Riding Hood', and 'Mars Needs Moms'

Tracking reports have come out for this weekend's new releases: Battle: Los Angeles, an alien invasion actioner, Red Riding Hood, a Twilight-esque fairy tale adaptation, and Mars Needs Moms, Disney's latest animated offering. Per usual (these days), the numbers aren't looking too hot. Check out these early weekend box office predictions:

Battle: Los Angeles – $28 million
This sci-fi thriller has built buzz effectively since its much-talked-about preview at Comic-Con last year. A $28M weekend would be a nice start for Battle: Los Angeles, though not quite out of this world—the film cost a big $100M to produce.

Red Riding Hood – $18 million
Seems a bit low to me. I figured Warner Brothers would really amp up the promotion and motivate the Twihards, but excitement actually seems to have decreased over the last few months. Still, I think Red Riding Hood could end up surprising people at the box office and launch a major franchise. Amanda Seyfried is one of the only young actresses who can open a movie. I'm thinking this should break $20M.

Mars Needs Moms – $10 million
This CG animated movie looks like it was meant to come out during the Chicken Little era of Disney animation. It lacks the artful quality of a Pixar film, the romanticized nostalgia of a fairy tale film, and the cuteness of talking animals. Its box office should be equally meh.

[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.

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100 Word Review: 'The Adjustment Bureau'

I think The Adjustment Bureau is pretty fun movie. At least I think I think that—I could have been frozen by a team of fedora-donning angels/detectives/doormen and programmed to type that. I guess I'll never know. Or wait, I will... If writer/director George Nolfi weren't so eager to answer all his intriguingly set-up questions about fate and free will, then The Adjustment Bureau could be a great movie. Unfortunately, the psychological sci-fi romance unravels in the final act, as it attempts to shoehorn ages of philosophical debate about predestination into a janky theological solution. Damon and Blunt perform well. B

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DVD/Blu-Ray Sales: 'Unstoppable' leaves the station slowly, 'Toy Story 3' crosses 10M

Unstoppable wasn't exactly a runaway train in its first weekend on the home market, but it still sold enough copies to win both the DVD and Blu-Ray sales charts. On DVD, Unstoppable moved 796,000 copies for a first-week take of $12.7 million. In second and third, Best Picture nominees Toy Story 3 and Inception shot up 468% and 394%, respectively. Toy Story 3 sold 597,000 units for an additional $5.6M, crossing the 10M mark in the process—a rare feat these days. Inception's 368,000 copies sold lifted its total to 4.4M units.

Check out the full DVD Sales Chart HERE.

Unstoppable topped the Blu-Ray sales chart as well, but its 320,000 week was rather disappointing for an action film like this. Check out the TBOJ's exclusive Blu-Ray Sales Estimates below:

Blu-Ray Sales Estimates for Week Ending Feb 13, 2010

Rank	Title	Units this Week
1	Unstoppable	320,000
2	Inception	134,496
3	Iron Man 2	88,672
4	The Town	71,232
5	Secretariat	54,144
6	Toy Story 3	52,288
7	Red	48,320
8	Salt	47,136
9	The Social Network	40,800
10	The Expendables	35,424
11	Despicable Me	32,224
12	Life As We Know It	31,808
13	Beauty and the Beast: Diamond Edition	31,296
14	Resident Evil: Afterlife	27,136
15	Paranormal Activity 2	26,016
16	Ong Bak 3	24,512
17	How to Train Your Dragon	24,256
18	Saw: The Final Chapter	22,784
19	Easy A	21,536
20	Law Abiding Citizen	21,184

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'Due Date' Dash — WINNERS!

Congratulations to the grand prize winner of the Due Date Dash... Deborah! You've won the Due Date prize pack!

Five runners up will also receive a free rental of the movie, courtesy of Warner Brothers, so congratulations are also in order for nystarr02, AnneMarie, Kim, Christy, and CC!

But don't fret too much didn't win. You can check out Due Date's official site HERE and download the movie from iTunes HERE. Thanks to all who played the game—it was a ton of fun!

Winners have been contacted with instructions on how to claim your prizes.

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