MTC Tracking: 'Arthur' and 'Your Highness' hope to keep damsels off the throne
on Tuesday, April 05, 2011
Tracking reports have come out for this weekend's new releases: Arthur, Your Highness, Soul Surfer, and Hanna. Per usual, these days, the numbers aren't looking all that impressive, and Hop should lead the chart once again. Check out these early weekend box office predictions:
Arthur – $15 million
Russell Brand proved he has some box office drawing power with last year's Get Him to the Greek ($61M), but this will be the true test of his appeal. Helen Mirren should bring in some older folks eager to see how this remake turned out, but the convoluted advertisements may have younger audiences scratching their heads.
Your Highness – $14 million
This is giving me some major Year One/Epic Movie/Meet the Spartans vibes from this one. The fact that Natalie Portman and James Franco got on board probably means that Your Highness doesn't stoop that low(ness), but even in brief commercials, Your Highness feels one-note. Still, if Hop can earn an A- from audiences, then this one certainly has a chance, too.
Soul Surfer – $12 million
Inspirational fare is hit or miss at the box office, and so are sports movies (especially female-driven sports movies). Luckily, Soul Surfer seems to be riding a wave of good publicity following big plugs on American Idol and the Kids' Choice Awards. The faith-based film also has the church going audience to quietly support it. It could really surprise. Then again, Soul Surfer actually debuting to $12M would be pretty surprising in its own right.
Hanna – $8 million
I'm very sad to see Hanna way down here. I think this movie looks terrific! The trailer is sleek, the story intriguing, and the early reviews are strong. I'd love to see it break out, but with little promotion and the lack of a real box office draw (sorry Saoirse Ronan—you are incredible, but not an A-lister yet), it's hard to see Hanna doing that.
[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.
3 comments:
Holy Sh!t you're alive!?!
Anyway, wow that bad for Hanna? Maybe it could pull in some surpringly high numbers, Insidious was after all supposed to make less than $10 million but ended up in the teens. Maybe Cate Blanchet and Eric Bana will draw audience members in? I know some people that usually are into art house movies that are looking forward to Hanna.
And I have no idea what people see in Arthur (other than the sexy Helen Mirrem and Jenifer Garner).
And why are you getting a Year One/Epic Movie/Meet the Spartans vibe from Your Highness? I sort of understand the Year One comparison (not really) but Meet the Spartans and Epic Movie? The movie is not a spoof its a stoner comedy set in the Medieval Ages.
Saoirse Ronan not an A-lister? She's one of the most talented actresses and not just of her generation. She's an Oscar nominee and she's what...16 years old? This movie will surely succeed.
Scream 4 bring on the big Guns
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