DVD/Blu-Ray Sales: 'Tangled' begins fairy-tale run with 5.1M combined copies sold! 'Black Swan' not as dreamy
on Wednesday, April 13, 2011
Black Swan glided into second place with a rather underwhelming debut of 632,000 DVDs and $9.5M. Most $100M box office earners start substantially higher than this, but Black Swan isn't the kind of film that people want to watch over and over again—it's just too creepy! Megamind continued its strong home market run, pushing 175,000 copies and lifting its total to 2.7M units and $37.6M in revenue. Yogi Bear was fourth with 170,000 copies, and Mad Men: Season Four was close behind in fifth, moving a solid 140,000 DVDs for $3.9M sales. Mad Men only nets about 1.5M viewers per episode, which means that about 10% of its regular viewership purchased it on DVD this week. Add in the 47,000 Blu-Ray copies it sold, and that number is even higher. Yowza!
Full DVD Sales Chart and Blu-Ray Sales Estimates after the jump:
DVD Sales for Week Ending April 3, 2011
| Rank | Prev. Rank | Title | Units this Week | % Change | Total Units | Sales this Week | Total Sales | Weeks in Release |
|---|---|---|---|---|---|---|---|---|
| 1 | (-) | Tangled | 3,463,789 | -.-% | 3,463,789 | $51,922,197 | $51,922,197 | 1 |
| 2 | (-) | Black Swan | 632,488 | -.-% | 632,488 | $9,480,995 | $9,480,995 | 1 |
| 3 | (7) | Megamind | 175,268 | -15.9% | 2,689,287 | $1,875,368 | $37,563,899 | 6 |
| 4 | (1) | Yogi Bear | 169,726 | -74.4% | 834,014 | $2,544,193 | $12,501,870 | 2 |
| 5 | (-) | Mad Men: Season Four | 139,937 | -.-% | 139,937 | $3,916,837 | $3,916,837 | 1 |
| 6 | (2) | The Tourist | 133,356 | -77.4% | 723,178 | $2,532,430 | $12,217,308 | 2 |
| 7 | (3) | How Do You Know | 132,974 | -48.7% | 392,312 | $2,525,176 | $6,819,814 | 2 |
| 8 | (4) | The Fighter | 98,718 | -61.7% | 1,215,553 | $1,578,501 | $18,394,526 | 3 |
| 9 | (-) | Fair Game | 87,287 | -.-% | 87,287 | $1,308,432 | $1,308,432 | 1 |
| 10 | (12) | Burlesque | 82,785 | 1.1% | 1,029,951 | $1,187,965 | $17,466,855 | 5 |
| 11 | (6) | Barbie: A Fairy Secret | 76,203 | -65.4% | 910,675 | $1,033,313 | $11,455,868 | 3 |
| 12 | (5) | Skyline | 73,086 | -68.0% | 301,800 | $1,387,903 | $5,340,081 | 2 |
| 13 | (-) | How to Train Your Dragon | 69,622 | -.-% | 6,054,066 | $1,073,627 | $115,584,770 | 25 |
| 14 | (17) | Unstoppable | 68,929 | 2.2% | 1,611,076 | $1,023,596 | $25,589,808 | 7 |
| 15 | (22) | Secretariat | 65,119 | 37.3% | 1,973,751 | $962,459 | $31,382,750 | 10 |
| 16 | (9) | Jackass 3D | 63,734 | -27.6% | 876,763 | $1,215,579 | $15,758,144 | 4 |
| 17 | (11) | Hereafter | 56,358 | -35.9% | 445,706 | $788,448 | $6,235,427 | 3 |
| 18 | (19) | Faster | 55,421 | -0.6% | 773,824 | $795,291 | $11,734,948 | 5 |
| 19 | (10) | Due Date | 52,650 | -40.1% | 1,766,561 | $766,584 | $25,488,551 | 6 |
| 20 | (15) | Despicable Me | 46,165 | -36.9% | 7,362,592 | $939,947 | $128,590,603 | 16 |
| 21 | (8) | The Switch | 44,680 | -50.6% | 416,186 | $695,221 | $6,264,096 | 3 |
| 22 | (-) | Evangelion: 2.22 You Can [Not] Advance | 41,912 | -.-% | 41,912 | $418,701 | $418,701 | 1 |
| 23 | (20) | The Walking Dead: Season One | 36,305 | -32.7% | 512,683 | $694,515 | $9,310,943 | 4 |
| 24 | (21) | Morning Glory | 32,504 | -31.6% | 365,576 | $552,243 | $6,211,136 | 4 |
| 25 | (-) | The Ten Commandments | 32,213 | -.-% | - | $434,553 | - | 956 |
| 26 | (23) | Love & Other Drugs | 31,991 | -32.1% | 692,863 | $557,283 | $11,525,033 | 5 |
| 27 | (25) | 127 Hours | 21,766 | -39.0% | 500,475 | $348,038 | $7,613,091 | 5 |
| 28 | (26) | Life As We Know It | 20,982 | -40.6% | 1,140,792 | $314,520 | $16,306,051 | 8 |
| 29 | (24) | The Next Three Days | 19,233 | -52.7% | 426,274 | $277,340 | $5,250,822 | 4 |
| 30 | (27) | Weeds: Season Six | 19,159 | -24.4% | 378,726 | $492,386 | $9,227,516 | 6 |
Over on Blu-Ray, Tangled continued to crush the competition, moving a magnificent 1.7M copies. That makes Tangled the fastest-selling Blu-Ray title since Inception, and the strong sales reveal the ever-increasing potential for family films in the Blu-Ray format. Black Swan landed in second with about 333,000 copies. The ballet drama was stuck in the middle of a Disney sandwich, as Bambi: Diamond Edition was third for the week, moving another 62,000 copies. Full Blu-Ray estimates below:
Blu-Ray Sales Estimates for Week Ending April 3, 2011
| Rank | Title | Units this Week |
|---|---|---|
| 1 | Tangled | 1,680,000 |
| 2 | Black Swan | 333,144 |
| 3 | Bambi: Diamond Edition | 61,992 |
| 4 | Mad Men: Season 4 | 47,208 |
| 5 | The Ten Commandments | 43,848 |
| 6 | The Tourist | 43,008 |
| 7 | Megamind | 42,168 |
| 8 | Yogi Bear | 39,816 |
| 9 | The Fighter | 35,784 |
| 10 | Evangelion: 2.22 — You Can (Not) Advance | 34,944 |
| 11 | Jackass 3D | 29,064 |
| 12 | Planet Earth: The Complete Series | 25,704 |
| 13 | Secretariat | 23,688 |
| 14 | Burlesque | 23,520 |
| 15 | Fair Game | 23,352 |
| 16 | Unstoppable | 23,016 |
| 17 | Faster | 21,672 |
| 18 | Beauty and the Beast: Diamond Edition | 19,992 |
| 19 | Due Date | 18,144 |
| 20 | Skyline | 17,472 |
3 comments:
TANGLED!
That is all.
Huh.
When kids want something you just have to buy it for them. I wonder how much of those blu-rays are from the 3D copies.
And that's a shockingly low number for Black Swan. I wonder if it'll even be able to do $30 million.
Jose, I have no idea about the 3D copies. That would be a fascinating thing to find some stats about.
And yeah, Black Swan is one of those critical darlings that makes bank in theaters, but then underwhelms on the home market.
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