Monday, March 14, 2011on
Paul – $15 million
Were Battle: Los Angeles and Mars Needs Moms really not enough to satisfy the alien lovers? Paul, a comedy starring Simon Pegg and Nick Frost as comic book geeks who befriend an alien during a cross country road trip, is likely to be a bit too geeky for its own good, and I'd guess that $15M is on the high end of expectations. Plus British comedy is always a tough sell for American audiences.
Limitless – $15 million
Limitless, meanwhile, could exceed expectations. The film has done a good job targeting its desired male demographic (but then again, in this post-Inception world, what films aren't targeting young male audiences these days?) by casting Bradley Cooper and Robert De Niro and showcasing flashy action in the ads, but Limitless doesn't feel like enough of an event to really breakout.
The Lincoln Lawyer – $13 million
This legitimately looks like an episode of Law and Order: SVU... starring Matthew McConaughey. I (and most others) will skip this session.
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.