MTC Tracking: 'Battle: Los Angeles', 'Red Riding Hood', and 'Mars Needs Moms'

on Wednesday, March 09, 2011  

Tracking reports have come out for this weekend's new releases: Battle: Los Angeles, an alien invasion actioner, Red Riding Hood, a Twilight-esque fairy tale adaptation, and Mars Needs Moms, Disney's latest animated offering. Per usual (these days), the numbers aren't looking too hot. Check out these early weekend box office predictions:

Battle: Los Angeles – $28 million
This sci-fi thriller has built buzz effectively since its much-talked-about preview at Comic-Con last year. A $28M weekend would be a nice start for Battle: Los Angeles, though not quite out of this world—the film cost a big $100M to produce.

Red Riding Hood – $18 million
Seems a bit low to me. I figured Warner Brothers would really amp up the promotion and motivate the Twihards, but excitement actually seems to have decreased over the last few months. Still, I think Red Riding Hood could end up surprising people at the box office and launch a major franchise. Amanda Seyfried is one of the only young actresses who can open a movie. I'm thinking this should break $20M.

Mars Needs Moms – $10 million
This CG animated movie looks like it was meant to come out during the
Chicken Little era of Disney animation. It lacks the artful quality of a Pixar film, the romanticized nostalgia of a fairy tale film, and the cuteness of talking animals. Its box office should be equally meh.

[via HSX]
MTC Tracking stands for "Major Theater Chain" tracking. These numbers are taken from box office tracking reports that are sent out to theater owners and posted anonymously on HSX.

3 comments:

Jose Salvador said...

Don't forget the fact that the characters in Mars Needs Moms look friggin' creepy! Who would watch it?

And how weird would it be if Red Riding Hood was the number one movie of the weekend? I mean I haven't seen any buzz for Battle LA (even though I am dying to see it) and everyone I know at my university is badmouthing the movie.

But even "Red Riding Hood" is a success, how the heck could a franchise be launched? Red Riding Hood 2: Little Red Riding Hood?

Grady Smith said...

Jose, I believe RRH is supposed to be the first film in a trilogy. They did "The Red Riding Trilogy" in Britain.

Jose Salvador said...

Yeah, but that was about a notorious crime spree that lasted decades in Britain!

By the way, will you be at EW again this Summer?

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