DVD/Blu-Ray Sales: 'Unstoppable' leaves the station slowly, 'Toy Story 3' crosses 10M

on Friday, March 04, 2011  

Unstoppable wasn't exactly a runaway train in its first weekend on the home market, but it still sold enough copies to win both the DVD and Blu-Ray sales charts. On DVD, Unstoppable moved 796,000 copies for a first-week take of $12.7 million. In second and third, Best Picture nominees Toy Story 3 and Inception shot up 468% and 394%, respectively. Toy Story 3 sold 597,000 units for an additional $5.6M, crossing the 10M mark in the process—a rare feat these days. Inception's 368,000 copies sold lifted its total to 4.4M units.

Check out the full DVD Sales Chart HERE.

Unstoppable topped the Blu-Ray sales chart as well, but its 320,000 week was rather disappointing for an action film like this. Check out the TBOJ's exclusive Blu-Ray Sales Estimates below:

Blu-Ray Sales Estimates for Week Ending Feb 13, 2010
RankTitleUnits this Week
1 Unstoppable 320,000
2 Inception 134,496
3 Iron Man 2 88,672
4 The Town 71,232
5 Secretariat 54,144
6 Toy Story 3 52,288
7 Red 48,320
8 Salt 47,136
9 The Social Network 40,800
10 The Expendables 35,424
11 Despicable Me 32,224
12 Life As We Know It 31,808
13 Beauty and the Beast: Diamond Edition 31,296
14 Resident Evil: Afterlife 27,136
15 Paranormal Activity 2 26,016
16 Ong Bak 3 24,512
17 How to Train Your Dragon 24,256
18 Saw: The Final Chapter 22,784
19 Easy A 21,536
20 Law Abiding Citizen 21,184

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