DVD/Blu-Ray Sales: 'Megamind' fends off 'Due Date' for a double chart victory

Megamind, Dreamworks' animated hit from last November that grossed $148.4M in theaters, has had a great week—actually half-week (it debuted on Friday)—it nabbed the number one spot on both the DVD and Blu-Ray sales charts. Due Date provided some stiff competition, but ended up in the runner-up position on both charts. The-Numbers has released its weekly DVD sales chart, and I've posted my Blu-Ray sales estimates below. (Sorry for the lack of analysis—gotta catch an early train to NYC tomorrow, and I have stuff to do!)

DVD Sales for Week Ending Feb 27, 2011

Rank	Title	Units this Week	% Change	Total Units	Sales this Week	Total Sales	Weeks in Release
1	Megamind	948,983	-.-%	948,983	$13,276,272	$13,276,272	1
2	Due Date	923,171	-.-%	923,171	$12,915,162	$12,915,162	1
3	Unstoppable	367,636	-52.6%	1,142,639	$5,801,296	$18,193,594	2
4	Weeds: Season Six	174,803	-.-%	174,803	$4,193,524	$4,193,524	1
5	Life As We Know It	133,807	-40.1%	890,287	$1,966,963	$12,550,118	3
6	Toy Story 3	126,120	-78.3%	10,598,826	$1,209,012	$180,663,723	17
7	All-Star Superman	124,696	-.-%	124,696	$2,010,100	$2,010,100	1
8	Secretariat	116,061	-30.3%	1,674,627	$1,391,571	$26,709,007	5
9	Beverly Hills Chihuahua 2	106,666	-59.1%	1,679,419	$1,598,923	$25,175,283	4
10	Despicable Me	101,636	27.2%	7,011,932	$1,901,213	$121,730,077	11
11	The Social Network	99,359	36.2%	1,478,624	$1,191,314	$19,644,576	7
12	Red	88,161	-39.7%	2,027,958	$1,145,211	$26,839,651	5
13	Inception	88,066	-75.5%	4,446,098	$1,158,024	$75,345,045	12
14	Paranormal Activity 2	84,935	-48.5%	700,251	$1,479,568	$11,318,471	3
15	Salt	76,963	-49.0%	1,821,474	$883,420	$27,468,757	10
16	For Colored Girls	74,116	-62.1%	860,206	$1,291,101	$14,031,919	3
17	Easy A	73,268	-23.8%	1,174,294	$658,679	$17,817,367	10
18	Get Low	69,845	-.-%	69,845	$1,186,667	$1,186,667	1
19	Game of Death	67,663	-.-%	67,663	$1,115,763	$1,115,763	2
20	Beauty and the Beast	66,049	-.-%	-	$963,457	-	438
21	Legend of the Guardians: The Owls of Ga'hoole	64,931	-61.6%	896,017	$919,280	$14,065,849	11
22	You Again	64,531	-48.1%	456,605	$1,202,213	$7,863,550	3
23	How to Train Your Dragon	61,969	-80.0%	5,932,905	$923,536	$113,670,570	20
24	Conviction	61,494	-.-%	303,151	$983,289	$4,434,776	4
25	The Town	60,166	-76.7%	1,967,101	$545,104	$28,260,318	11
26	Shrek Forever After	59,425	-83.0%	3,408,237	$671,283	$57,092,404	12
27	Stone	58,647	-.-%	230,089	$908,442	$3,852,131	6
28	Takers	58,583	-15.1%	936,483	$907,451	$15,288,410	6
29	Saw: The Final Chapter	55,410	-66.7%	597,045	$842,232	$8,465,093	5
30	Let Me In	54,946	10.6%	395,214	$493,965	$5,282,633	4

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NOTE: Due Date's numbers are a bit confusing here. According to AVS Forum, Due Date sold 33% of its DVD total on Blu-Ray. That would mean it sold about 308,000 copies. According to The-Numbers, it moved 330,000. According to Home Media Magazine, it sold 77% as many Blu-Rays as Megamind, which would equal 292,600 units, as calculated by my own spreadsheet. It's normal for these numbers to be a bit different each week, but this sort of discrepancy is quite unusual. I'm just going to say it sold 300,000 copies and call it a day.

What's more interesting to me is the fact that Megamind outsold Due Date on Blu-Ray. Usually male-targeting comedies have a higher Blu-Ray share than family films, but as the format continues to grow, so does the home market viability of various genres.

Blu-Ray Sales Estimates for Week Ending Feb 27, 2011

Rank	Title	Units this Week
1	Megamind	380,000
2	Due Date	300,000
3	All-Star Superman	86,526
4	Unstoppable	76,646
5	Inception	54,834
6	Toy Story 3	42,294
7	Weeds: Season Six	41,762
8	Scott Pilgrim vs. the World	37,506
9	The Town	35,340
10	The Social Network	33,744
11	Secretariat	31,996
12	Salt	30,932
13	Red	30,590
14	The Expendables	28,842
15	Legend of the Guardians: The Owls of Ga'Hoole	26,410
16	Resident Evil: Afterlife	26,106
17	Beauty and the Beast: Diamond Edition	25,536
18	Despicable Me	24,662
19	Let Me In	24,168
20	How to Train Your Dragon	23,978