DVD/Blu-Ray Sales: 'Machete' is a cut above 'Dinner for Schmucks', sells 1.2 million combined copies in first week!

on Tuesday, January 18, 2011  

The-Numbers has posted its weekly DVD sales chart for the week ending January 9th. Danny Trejo's geek-heaven Machete easily topped the chart with sales of 691,317 units and $11.1 million. Considering the action movie earned just $26.6M in theaters, that number is quite a feat. It's equally impressive that Machete managed to move 475,000 Blu-Ray copies as well, which all but guarantees that Machete will outdo its theatrical run on the home market. The buying power of the fanboys is pretty incredible!

Dinner for Schmucks, despite earning almost triple of what Machete earned in theaters, came in second place with 583,264 copies and $9.9M in revenue. Considering how poorly the comedy was received, that's probably a fair start. Despicable Me ended up in third place as it blazed past the 6 million copies-sold mark and broke the $100M plateau—very impressive.

Fellow new releases The Last Exorcism and Case 39 both underwhelmed with sales of 236,085 and 155,131 copies, respectively. Otherwise, things were looking pretty healthy for on the DVD front. Drops were small overall, and while we don't ususally see the astronomical numbers we used to, Blu-Ray sales are more than making up the difference.

Keep reading for the full DVD sales chart, as well as TBOJ's exclusive Blu-Ray sales chart!

DVD Sales for Week Ending January 9, 2011
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Machete 691,317 -.-% 691,317 $11,054,159 $11,054,159 1
2 Dinner for Schmucks 583,264 -.-% 583,264 $9,909,655 $9,909,655 1
3 Despicable Me 484,267 -13.0% 6,207,673 $9,645,291 $106,306,122 4
4 Resident Evil: Afterlife 308,258 -45.6% 874,911 $5,237,303 $14,944,069 2
5 Salt 281,089 -31.4% 1,333,759 $4,683,421 $21,515,614 3
6 Inception 252,676 -50.5% 3,718,745 $3,926,332 $64,329,267 5
7 The Last Exorcism 236,085 -.-% 236,085 $3,978,032 $3,978,032 1
8 The Town 216,935 -41.2% 1,462,051 $2,817,986 $22,529,008 4
9 Toy Story 3 207,257 -32.7% 9,550,601 $3,079,963 $168,484,726 10
10 The Twilight Saga: Eclipse 205,736 -24.3% 7,611,551 $4,641,404 $138,065,091 5
11 The Other Guys 183,130 -28.0% 1,472,138 $3,373,255 $27,851,517 4
12 Easy A 171,516 -30.8% 739,981 $3,035,833 $12,694,054 3
13 Knight and Day 165,924 6.7% 1,400,155 $2,060,776 $18,850,506 6
14 Glee: The Complete First Season 155,387 -57.6% 1,409,948 $3,993,446 $38,455,606 17
15 Case 39 155,131 -.-% 155,131 $2,790,807 $2,790,807 1
16 Shrek Forever After 150,985 -5.9% 2,897,653 $2,373,228 $51,022,722 5
17 The American 148,426 -27.8% 353,894 $2,224,906 $5,304,871 2
18 Family Guy: It's a Trap! 146,974 -34.4% 768,893 $2,035,590 $10,114,318 3
19 Eat Pray Love 141,902 36.0% 1,727,756 $2,097,312 $28,435,368 7
20 The A-Team 141,236 -55.6% 1,399,231 $1,864,315 $21,647,340 4
21 Wall Street: Money Never Sleeps 128,447 -26.9% 685,977 $2,053,868 $10,968,772 3
22 The Expendables 102,868 -37.6% 2,408,950 $1,261,347 $39,656,946 7
23 Legend of the Guardians: The Owls of Ga'hoole 100,932 -21.6% 548,503 $2,085,457 $8,475,775 4
24 Step Up 3 98,051 -4.3% 393,914 $2,124,128 $8,430,302 3
25 The Sorcerer's Apprentice 87,183 -2.5% 1,288,735 $1,300,770 $21,609,680 6
26 Avatar 83,788 -.-% 10,252,697 $1,703,787 $185,184,605 38
27 Beauty and the Beast 79,147 -33.2% - $1,348,293 - 431
28 24: Season Eight 73,454 -.-% 450,360 $2,858,830 $17,108,471 4
29 How to Train Your Dragon 65,070 -.-% 5,460,929 $956,113 $107,287,062 13
30 Grown Ups 63,806 -20.5% 2,370,945 $1,141,113 $40,062,146 9




On the Blu-Ray front, Machete was also on top with 475,000 units. Resident Evil: Afterlife moved down into second place with about 265,000 discs, and it's total Blu-Ray sales are now only about 130,000 copies behind DVD sales. Inception, meanwhile, has already sold more Blu-Ray copies than DVDs. This week, the mind-bender moved around 258,000 copies, and it should pass the 5 million mark some time in the next two weeks. Check out the Blu-Ray sales chart below:

Blu-Ray Sales Estimates for Week Ending Jan 9, 2010
RankTitleUnits this Week
1 Machete 475,000
2 Resident Evil: Afterlife 264,623
3 Inception 257,858
4 Despicable Me 214,605
5 Dinner for Schmucks 205,200
6 Salt 165,538
7 The Town 162,213
8 The A-Team 134,900
9 The Last Exorcism 95,855
10 Avatar 85,263
11 The Other Guys 81,368
12 The Dark Knight 81,273
13 The Sound of Music: 45th Anniversary Edition 71,298
14 Toy Story 3 70,775
15 Beauty and the Beast: Diamond Edition 69,588
16 Wall Street: Money Never Sleeps 66,500
17 Taken 58,093
18 Legend of the Guardians: The Owls of Ga'Hoole 57,190
19 The Twilight Saga: Eclipse 56,430
20 Laugh it up Fuzzball: The Family
Guy Star Wars Trilogy
56,288

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