Are studios trying to get men to see romantic comedies this Winter?
on Tuesday, January 25, 2011
Rom-coms seem to be a little bit edgier lately. Typically, these light affairs are filled with fluffy dialouge, gooey sentimentalism, and kissing to boot, but in recent months, that hasn't really been the case. Movies like Love and Other Drugs and No Strings Attached tell sexed up, drugged-up stories that don't necessarily cater to the typically female romantic comedy audience. Upcoming release Just Go With It seems geared more toward men as well. Though it lists Jennifer Aniston as one of the two stars of the film, the trailer would lead you to believe that the only two stars are Brooklyn Decker's breasts. Well, and Adam Sandler. It's definitely aiming for male appeal. (That's not to say that women don't care about sex or drugs or raunchy humor, but those themes are definitely used to target male audiences more frequently.)
I'm not trying to make any sort of statement about gender and Hollywood—just pointing out a trend I've been noticing lately. Do you think studios are making an effort to get men to watch romantic comedies? Do you think it's working?
2 comments:
Duh of course they're trying to tend to the males, but I doubt its working. Didn't No Strings Attached have like 30% males and Love & Other Drugs was a flop, but i have no idea how Just Go With It will do.
It'll probably be the best of the 3 since its adam Sandler and he attracts the guys in comedies.
i have seen No Strings Attached and wating For Just Go with it i like to wait for the Blue ray i like to take my movies in at home much better
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