According to some very early Friday estimates, it looks like the weekend is shaping up just the way most analysts
predicted.
The Expendables took the top spot on Friday with $13.5 million. Given its niche audience of super-excited males,
The Expendables is likely to be a bit frontloaded, so a $35 million weekend could be in store. Julia Roberts' comeback picture
Eat Pray Love, meanwhile, pulled in an estimated $9 million. With its target audience of women over 25, this isn't as likely to be so frontloaded, and a $25 million weekend may result.
Scott Pilgrim vs. the World started off disappointingly with $4.7 million, and unfortunately, if there was ever a film that would be frontloaded, it's this one.
Scott Pilgrim might be able to defeat Ramona's seven evil exes, but when it comes to fighting off box office heavyweights, he's certainly no Dolph Lundgren. Look for a sad $11.3 million weekend. I've updated the post with full Friday results, but I'll be traveling all day today, so I won't be able to make any further updates until we see how all this pans out on Sunday. Full results below:
Friday, August 13, 2010 Box Office
1. The Expendables $13.5M / $35M
2. Eat Pray Love $9M / $25M
3. The Other Guys $5.7M / $19M
4. Scott Pilgrim vs. the World $4.7M / $11.3M
5. Inception $3.4M / $11.8M
6. Step Up 3D $2.3M / $7M
7. Despicable Me $2.3M / $8M
8. Dinner for Schumcks $2M / $6.7M
9. Salt $1.8M / $6.2M
10. Cats and Dogs 2: The Revenge of Kitty Galore $1.7M / $6M
[via Deadline]
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