Friday Estimates: Americans Still Hate The Middle East; Shrek Ahead Of Sex And The City And Prince Of Persia
Sex And The City 2 earned $14.5 million on Thursday and then an additional $13.5 million on Friday. We're already seeing how frontloaded this "event" is going to be. Over the next three days, the comedy should pull in another $32 million for a five-day opening of $60 million. Considering the original Sex And The City earned $57 million in its first three day weekend, I'm not that impressed by the performance of SATC2. In what should be a massively inflated weekend, SATC2 is doing just fine, but I was expecting numbers closer to $80 million. This won't outgross the first.
Back in third place, Prince Of Persia was even more disappointing. The Jerry Bruckheimer production grossed a sad $9.5 million on Friday, and while it should recover a bit over the rest of the weekend, it doesn't look like Disney has found their new Pirates franchise. Still, I have hope that Prince can find some legs at the box office due to its over-the-top fun, Summer-blockbuster style. For now, though, it looks like the Jake Gyllenhaal picture will have to settle for a four day weekend of $40 million.
Likely to come in first place for the weekend is Shrek Forever After. This film has been easy to write off, since its opening weekend was so disappointing, but the ogre still has some drawing power left in him. Shrek Forever After earned $10.8 million on Friday, which should lead to a $50 million four-day weekend. That figure reminds me of 2004's The Incredibles, which opened with $70 million, then fell to $50 million in its second weekend on its way to $251 million. Shrek won't have the benefit of Thanksgiving weekend, so it's not likely to reach those heights, but a $225 million domestic finish is seeming likely. Full numbers are below.
|Rank||Movie||Friday Gross||Estimated 4-Day Weekend|
|1||Sex And The City 2||$13.5 million||$45.5 million|
|2||Shrek Forever After||$10.8 million||$50 million|
|3||Prince Of Persia: The Sands Of Time||$9.5 million||$40 million|
|4||Iron Man 2||$4 million||$19 million|
|5||Robin Hood||$2.7 million||$12 million|
|6||Letters To Juliet||$1.8 million||$7 million|
|7||Just Wright||$625,000||$2.6 million|