Enough With The Toy Movies, Already!

on Friday, April 30, 2010   6 comments

So, I'm not returning to blogging yet, but I have a paper that I don't want to start and a final tomorrow that I don't want to study for.  So naturally, I want to blog!  Basically, I just wanted to let you guys know that I'm not dead with a quick little post, and my point is very simple: I don't understand why Hollywood is going gaga over movies based upon popular toys!

As if it weren't already strange enough that Ridley Scott is directing a movie based on Monopoly,  in the last few weeks, studios have announced plans to produce movies based on Battleship, Erector sets, Mattel toys, Ouija boards, and now the Magic 8-Ball!  Seriously, what is the thinking here?  Do studios really believe that people will be drawn to the theater to watch a movie based on their favorite board games?  I don't think so.  Movies based on video games, which actually contain plots, have not proved to be successful at the box office, and I sincerely doubt that that toy movies will do much better.  (Anyone remember the $10 million-earner, BRATZ?) Perhaps Hollywood should focus on adapting movies from stories, instead of lifeless, storyless games.

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Friday Estimates: The Losers, Oceans Have J-Low Openings; Dragon To Lead Again

on Saturday, April 24, 2010   12 comments

I'll update more tomorrow, but the weekend is shaping exactly as I expected. According to Deadline, here are some early Friday Estimates:

1. The Back-Up Plan (CBS Films/Sony) NEW [3,280 Theaters]
Friday $4M, Estimated Weekend $12M
2. How To Train Your Dragon (DWA/Par) Week 5 [3,665 Theaters]
Friday $3.6M, Estimated Weekend $15.5M, Estimated Cume $178.4M
3. The Losers (Warner Bros) NEW [2,936 Theaters]
Friday $3.3M, Estimated Weekend $9M
4. Date Night (Fox) Week 3 [3,294 Theaters]
Friday $3.2M, Estimated Weekend $10M, Estimated Cume $63M
5. Kick-Ass (Lionsgate) Week 2 [3,065 Theaters]
Friday $2.8M (-63%), Estimated Weekend $8.3M, Estimated Cume $33.5M
6. Death At A Funeral (Screen Gems/Sony) Week 2 [2,459 Theaters]
Friday $2.2M (-58%), Estimated Weekend $7.3M, Estimated Cume $27.8M
7. Oceans (Disney) NEW [1,206 Theaters]
Friday $2M, Estimated Weekend $6.3M, Estimated Cume $8.7M
8. Clash Of The Titans (Warner Bros) Week 4 [3,271 Theaters]
Friday $1.9M, Estimated Weekend $6.8M, Estimated Cume $143.4M
9. The Last Song (Disney) Week 4 [2,794 Theaters]
Friday $1.1M, Estimated Weekend $3.5M, Estimated Cume $55.2M
10. Alice In Wonderland 3D (Disney) Week 8 [1,385 Theaters]
Friday $575K, Estimated Weekend $2M, Estimated Cume $327.3M

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Predictions: J-Lo Plans To Be Back-Up On Top, But Dragon May Win The Weekend

on Thursday, April 22, 2010   3 comments

It's been a while since my last predictions post, hasn't it?  Well, no matter! Like Jennifer Lopez after a long hiatus, I am back and ready to take the world by storm!  Hopefully, my return is a little bit more successful than J-Lo's, though, for while The Back-Up Plan will probably be the top debut this weekend, box office stalwart How To Train Your Dragon should handily take down the Latina diva and once again lead the pack in its fifth weekend.  That is what we call legs (or in this case wings), my friends.  The Losers and Oceans are also opening this weekend, and while they shouldn't be complete losers, they won't likely escape from the middle of the pack.  Overall, this late April weekend is shaping up to be a rather boring one at the box office.  No movie will have a gigantic weekend gross, and holdovers like Dragon and Date Night will be doing much of the heavy lifting.  Still, even on a boring weekend, the box office completely enthralls me, so go ahead and watch the video above to see my predictions for this week's new releases before clicking inside to view my entire Top 10.

Box Office Predictions for April 23-25, 2010
RankMovie Theaters Predicted Gross
1How To Train Your Dragon 3,777 $15.2 million
2The Back-Up Plan 3,280 $13.8 million
3Date Night 3,294 $10.5 million
4The Losers 2,936 $10.4 million
5Kick-Ass 3,060 $8.7 million
6Clash Of The Titans 3,271 $8.5 million
7Oceans 1,206 $8.0 million
8Death At A Funeral 2,459 $7.1 million
9The Last Song 2,794 $3.6 million
10Alice In Wonderland 1,385 $2.7 million

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The Art Of Overhyping A Movie

on Thursday, April 22, 2010   5 comments

Think all the way back to last weekend.  Remember, the one when Kick-Ass came out?  Think back really hard.  You were probably reading about a million different blog posts about it, if that's any help.  Don't you remember?  I mean, everyone was talking about it.  Kick-Ass opened to more than $30 million! Or wait... it didn't.  It undercut predictions in a big way, earning a seemingly disappointing $19.8 million in its opening. You see, Kick-Ass was the latest victim of super-high internet expectations.  In what's becoming a trend in this post-Twitter world, Kick-Ass was a movie that movie geeks were more excited to rave about online than audiences were excited to go see.

The other major example of this overhyping internet effect is 2006's Snakes On A Plane.  The online buzz that surrounded the proud B-movie for months was almost deafening, and though analysts were expecting big things out of SOAP, the mother freakin' snakes on the mother freakin' plane could only rattle out a modest $13.8 million opening and $34 million total.  Not exactly the blockuster people were expecting.  Another similarly disappointing example is 2009's Watchmen, which, despite the endless numbers of anticipatory blog posts and tweets (not to mention the $130 million pricetag and $50 million advertising budget Warner Brothers spent on this tentpole), mustered just $107 million at the box office.  Why did all these movies disappoint?

Well, for two reasons.  First off, expectations were way too high, elevated by a poor gauging of audience interest based on online buzz.  Second, these were all movies targeting fanboys, and when movies decide they're going to target fanboys, they invite mass speculation from the entire fanboy community for months and sometimes years (Avatar).  This speculation often leads analysts to believe that these movies are going to open with huge numbers, when in fact, the hordes of movie geeks are distorting reality (with their online activity, not their Jedi mind tricks) about movies' box office potential.  These film nerds tend to be more technologically advanced than the rest of the world, and they'll take to the internet to sound off on every minute detail about their favorite comic book adaptation. Occasionally, a film like Star Trek will strike the perfect balance between fanboy appeal and general audience accessibility, and a remarkable box office performance ($257 million) will result.  Still, studios need to be sure to market their movies to a wide range of audiences.  If the fanboys want to come out to see it, trust me, they will.  But when studios rely too heavily upon the fanboy contingency and their online excitement for a movie, it begins to spell financial trouble at the box office.

What do you think the next overhyped movie is going to be?  Right now, based on the amount of online anticipation from super-nerds, Tron: Legacy has me a little bit concerned, though it looks more Star Trek than Snakes On A Plane.  Still, it's toting a $200 million production budget, and Disney could be in for a rude awakening if they trust the online masses and fail to market the film effectively.

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7 Movie Losers I Can't Help But Love

on Wednesday, April 21, 2010   7 comments

Anyone know what day it is?  Oh right, it's List Wednesday!  Well, in honor of The Losers (which is proving to be a loser with the critics as well) opening in theaters this Friday, I've been thinking about some of my favorite losers from the silver screen. There's just something so endearing about a character that no one seems to appreciate.  I can't help but root for them!  After all, I felt like the biggest loser in the world in middle school.  I mean, my voice cracked during the spelling bee!  Thus, let's take a look at seven movie losers I can't help but love!  Once I've counted down my choices, let me know your favorite lovable losers in the comments below!

Peter Parker - Spider-Man 2
He lost the girl of his dreams. He got fired from his job as a pizza delivery guy. He's failing out of school. He can't pay rent on his awful apartment. He hates having to be Spider-Man. And he still blames himself for his uncle's death.  How could you not feel bad for Peter Parker in the first half of Spider-Man 2? And how could you not feel so emotionally satisfied when it all works out in the end? This underdog helped make Spider-Man 2 the best superhero movie ever made. Yea, I said it.

Hercules - Hercules
"Hercules? More like Jerk-ules!" a cocky teen tells the gangly, young demi-god. Sure, Hercules eventually becomes a hero, but it's his time as a zero where he really won me over. Skipping rocks into the ocean as he sings "Go The Distance?" Emo and awesome.

Lars Lindstrom - Lars And The Real Girl
Perhaps the most wonderfully strange character I've ever seen on film.  Petrified of human contact, Lars' supreme awkwardness and incredible shyness render him almost unreachable. Ryan Gosling walks a tough line in establishing Lars as someone who is undoubtedly weird and disturbed, but undeniably likable. His performance has us feeling connected to Lars, and for such an out there guy, that's quite a remarkable feat.

Lizzie McGuire - The Lizzie McGuire Movie
I can feel your judgment from here, and I don't appreciate it. I am was in love with Lizzie McGuire for a long, long time. She was the cutest girl in school. She was nice to everyone. She would listen to anyone's problem's. And yet, no one liked her! Why on Earth couldn't Lizzie have gone to my middle school?!

Boo Radley - To Kill A Mockingbird
Despite the fact that his presence in To Kill A Mockingbird lasts for all of a few seconds, Boo Radley's looming presence over the course of the film, along with his act of complete heroism at the end, make this loser a huge winner in my book!

Riley Poole - National Treasure
Thank goodness Justin Bartha is part of the National Treasure movies.  Honestly, if I had to watch Nicholas Cage for two hours without any respite, my head might explode.  Luckily, Bartha injects the nerdy Riley Poole with a sly humor that makes keeps the Bruckheimer-bombast down to Earth and fun.

Wall-E - Wall-E
Wall-E spends just about its whole first act endearing the audience to this lonely, lovable loser of a robot, and if you've ever read TBOJ, you knew this was coming.

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DVD/Blu-Ray Sales: New Moon, Blind Side, Princess And The Frog, And Squeakquel Shine In Five Full Weeks Of Sales Data

on Tuesday, April 20, 2010   0 comments

So, it's been a little while since the last DVD/Blu-Ray Sales post, right?  Well, in the three weeks since I last covered the home market, The-Numbers, the incredible website that provides the world with DVD Sales figures, got way caught up on its DVD Sales Charts, which had been lagging behind since Christmas.  Thus, this post is going to be rather massive, as it will include a whopping five weeks of sales data.  Not only does it include The-Numbers' DVD Sales Charts, but also my Blu-Ray Sales Estimates, Kosty's Home Media Magazine graphs, and my DVD Sales Notes.  Basically, you're about to get a lot of information after the jump.  The big performers of the last five weeks have been The Twilight Saga: New Moon, The Blind Side, Princess And The Frog, and Alvin And The Chipmunks: The Squeakquel, and with these blockbusters in play, it's been nice to see a little bit (emphasis on little bit) of renewed life on the home market.  Let's get going...

DVD Sales Notes:

-The home market just ain't what it used to be.  That's not to say that everything is as disastrous as some would have you believe, but unit sales have been steadily declining, and the higher prices of Blu-Ray features seem to be the only thing maintaining the illusion of a healthy home market.

-2012 is a Blu-Ray star!

-Eh, I change my mind about giving you a bunch of Sales Notes.  I've already spent hours (yes hours) on this post, calculating, so just take a little looksie at all the info below.  It's some interesting stuff!

DVD Sales for the Week Ending March 14, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Precious: Based on the Novel "Push" by Sapphire 726,294 -.-% 726,294 $12,339,735 $12,339,735 1
2 Boondock Saints II: All Saints Day 590,114 -.-% 590,114 $10,616,151 $10,616,151 1
3 Old Dogs 583,214 -.-% 583,214 $10,200,413 $10,200,413 1
4 2012 564,186 -64.5% 2,155,117 $10,082,004 $36,173,272 2
5 Up in the Air 536,441 -.-% 536,441 $9,114,133 $9,114,133 1
6 Planet 51 413,407 -.-% 413,407 $7,023,785 $7,023,785 1
7 Barbie In A Mermaid Tale 350,074 -.-% 350,074 $5,247,609 $5,247,609 1
8 The Hurt Locker 304,971 175.7% 1,183,807 $5,486,428 $21,409,126 9
9 Where the Wild Things Are 241,057 -71.5% 1,086,637 $4,095,558 $20,203,857 2
10 Ponyo 107,564 -51.6% 329,817 $1,935,076 $6,306,793 2
11 Up 104,804 69.8% 9,997,980 $1,885,424 $168,519,968 18
12 Law Abiding Citizen 97,469 -37.2% 1,387,147 $1,680,366 $15,361,250 4
13 Boondock Saints 72,629 -.-% - $1,016,080 - 408
14 Inglourious Basterds 72,484 -.-% 3,194,396 $1,004,164 $55,865,253 13
15 Couples Retreat 69,652 -37.4% 1,912,665 $1,113,735 $30,583,513 5
16 Capitalism: A Love Story 66,383 -.-% 66,383 $1,194,230 $1,194,230 1
17 Zombieland 66,238 -7.7% 1,503,415 $1,059,146 $24,516,678 6
18 Hannah Montana: Miley Says Goodbye? 65,948 -.-% - $988,561 $988,561 1
19 The Hangover 61,081 -9.0% 8,618,454 $742,714 $157,081,163 13
20 Edward Scissorhands 54,399 -.-% - $373,950 - 497
21 Dr. Seuss' The Cat in the Hat 36,659 -.-% - $389,487 - 313
22 The Informant! 35,734 -35.1% 236,747 $607,121 $4,064,662 3
23 Cirque du Freak: The Vampire's Assistant 30,300 -36.1% 199,938 $545,097 $3,627,442 3
24 Free Willy 29,172 -.-% - $426,203 - 643
25 Cloudy With a Chance of Meatballs 28,904 -48.2% 2,163,682 $500,565 $38,274,249 10
26 A Serious Man 28,830 -.-% 143,118 $547,482 $2,717,811 5
27 Everybody's Fine 25,638 -35.0% 175,725 $512,504 $3,512,743 3
28 The Time Traveler's Wife 25,507 -58.8% 1,091,120 $407,857 $17,662,587 5
29 District 9 24,258 -.-% 1,663,857 $440,719 $28,373,170 12
30 Dr. Seuss - Green Eggs and Ham and Other Favorites 22,587 -51.4% - $180,470 - 336


Blu-Ray Sales Estimates for Week Ending March 14, 2010
RankTitleUnits this WeekTotal Units
1 The Boondock Saints II: All Saints Day 300,000 300,000
2 2012 285,450 1,385,450
3 Old Dogs 185,040 -
4 The Hurt Locker 156,840 -
5 Up In The Air 117,090 -
6 Planet 51 101,040 -
7 Precious 90,570 -
8 Where The Wild Things Are 62,790 -
9 Ponyo 35,550 164,690
10 The Boondock Saints 34,560 -

DVD Sales for the Week Ending March 21, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 The Twilight Saga: New Moon 3,161,110 -.-% 3,161,110 $74,412,529 $74,412,529 0
2 The Princess and the Frog 1,930,174 -.-% 1,930,174 $31,809,268 $31,809,268 1
3 Ninja Assassin 309,473 -.-% 309,473 $6,133,755 $6,133,755 1
4 Astro Boy 182,396 -.-% 182,396 $3,372,502 $3,372,502 1
5 Old Dogs 182,080 -68.8% 765,294 $3,093,539 $13,293,952 2
6 Precious: Based on the Novel "Push" by Sapphire 178,919 -75.4% 905,213 $3,039,834 $15,379,569 2
7 Did You Hear About the Morgans? 177,338 -.-% 177,338 $3,544,987 $3,544,987 1
8 Boondock Saints II: All Saints Day 175,758 -70.2% 765,872 $3,132,008 $13,748,158 2
9 2012 168,171 -70.2% 2,323,288 $3,109,482 $39,282,754 3
10 Barbie in a Mermaid Tale 152,998 -56.3% 503,072 $2,293,440 $7,541,049 2
11 The Hurt Locker 145,048 -52.4% 1,328,855 $2,609,414 $24,018,540 10
12 Up in the Air 143,198 -73.3% 679,639 $2,432,934 $11,547,067 2
13 Planet 51 142,882 -65.4% 556,289 $2,427,565 $9,451,350 2
14 Armored 115,064 -.-% 115,064 $1,954,937 $1,954,937 1
15 Twilight 114,372 -.-% 10,388,156 $2,069,939 $188,991,791 52
16 The Fourth Kind 106,846 -.-% 106,846 $2,161,495 $2,161,495 1
17 Where the Wild Things Are 101,788 -57.8% 1,188,425 $1,729,378 $21,933,236 3
18 Twilight in Folks: Saga of the Real Town 92,621 -.-% 92,621 $1,203,147 $1,203,147 0
19 Up 66,383 -36.7% 10,064,363 $1,250,384 $169,770,351 19
20 Ponyo 66,210 -38.4% 396,027 $1,191,118 $7,497,911 3
21 Law Abiding Citizen 55,636 -42.9% 1,442,783 $806,166 $16,167,416 5
22 Couples Retreat 50,566 -27.4% 1,963,231 $875,803 $31,459,316 6
23 The Hangover 36,501 -40.2% 8,654,955 $439,290 $157,520,453 14
24 Curious George 2: Follow That Monkey 34,772 -29.0% 200,498 $503,846 $2,905,216 3
25 Everybody's Fine 33,457 30.5% 209,182 $710,627 $4,223,369 4
26 The Informant! 30,960 -13.4% 267,707 $603,410 $4,668,072 4
27 Cloudy With a Chance of Meatballs 29,219 1.1% 2,192,901 $500,139 $38,774,387 11
28 Zombieland 27,584 -58.4% 1,530,999 $551,404 $25,068,082 7
29 The Adventures of Milo and Otis 27,302 -.-% - $204,492 - 551
30 Inglourious Basterds 26,501 -63.4% 3,220,897 $365,155 $56,230,408 14


Blu-Ray Sales Estimates for Week Ending March 21, 2010
RankTitleUnits this WeekTotal Units
1 The Twilight Saga: New Moon 600,000 600,000
2 The Princess And The Frog 506,700 506,700
3 Ninja Assassin 211,860 211,860
4 The Boondock Saints II: All Saints Day 71,760 371,760
5 The Hurt Locker 67,560 -
6 2012 85,620 1,470,860
7 Armored 35,580 -
8 The Fourth Kind 35,040 35,040
9 Astro Boy 28,260 28,260
10 Planet 51 24,300 -
11 Twilight 22,800 -
12 Up In The Air 22,380 -
13 Where The Wild Things Are 21,000 -
14 The Boondock Saints 20,280 -
15 Up 19,500 -
16 Did You Hear About The Morgans? 18,360 -
17 Law Abiding Citizen 16,380 -
18 Precious 16,200 -
19 Zombieland 14,760 -
20 Star Trek 14,700 -

DVD Sales for the Week Ending March 28, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 The Blind Side 2,538,572 -.-% 2,538,572 $41,632,581 $41,632,581 1
2 The Twilight Saga: New Moon 2,165,910 -31.5% 5,327,020 $50,985,521 $125,398,051 1
3 The Princess and the Frog 443,489 -77.0% 2,373,663 $7,344,178 $39,153,445 2
4 Old Dogs 174,784 -4.0% 940,078 $2,969,580 $16,263,532 3
5 The Men Who Stare at Goats 174,400 -.-% 174,400 $3,174,080 $3,174,080 1
6 Brothers 170,592 -.-% 170,592 $2,898,358 $2,898,358 1
7 Fantastic Mr. Fox 128,959 -.-% 128,959 $2,319,972 $2,319,972 1
8 Ninja Assassin 124,390 -59.8% 433,863 $2,465,410 $8,599,165 2
9 Twilight 96,773 -15.4% 10,484,929 $1,747,411 $190,739,202 53
10 Mad Men: Season Three 90,881 -.-% 90,881 $3,133,577 $3,133,577 1
11 Precious: Based on the Novel "Push" by Sapphire 85,426 -52.3% 990,639 $1,451,388 $16,830,957 3
12 Alvin and the Chipmunks 81,158 -.-% 8,099,037 $851,347 $134,358,107 104
13 Did You Hear About the Morgans? 78,696 -55.6% 256,034 $1,573,133 $5,118,120 2
14 2012 78,442 -53.4% 2,401,730 $1,489,614 $40,772,368 4
15 Up in the Air 78,188 -45.4% 757,827 $1,328,414 $12,875,481 3
16 Barbie in a Mermaid Tale 74,126 -51.6% 577,198 $1,128,198 $8,669,247 3
17 Boondock Saints II: All Saints Day 73,365 -58.3% 839,237 $1,246,471 $14,994,630 3
18 The Hurt Locker 72,590 -50.0% 1,401,445 $1,305,894 $25,324,434 11
19 Planet 51 69,557 -51.3% 625,846 $1,181,773 $10,633,124 3
20 Astro Boy 68,034 -62.7% 250,430 $1,257,949 $4,630,451 2
21 Where the Wild Things Are 63,972 -37.2% 1,252,397 $1,086,884 $23,020,120 4
22 Twilight in Folks: Saga of the Real Town 45,187 -51.2% 137,808 $586,979 $1,790,126 1
23 Law Abiding Citizen 42,996 -22.7% 1,485,779 $632,041 $16,799,457 6
24 Free Willy 41,613 -.-% - $534,727 - 645
25 Ponyo 40,389 -39.0% 436,416 $726,598 $8,224,509 4
26 Armored 36,048 -68.7% 151,112 $612,456 $2,567,393 2
27 Couples Retreat 35,431 -29.9% 1,998,662 $606,933 $32,066,250 7
28 The Fourth Kind 33,255 -68.9% 140,101 $672,749 $2,834,243 2
29 The Adventures of Milo and Otis 32,271 18.2% - $241,710 - 552
30 The Hangover 27,728 -24.0% 8,682,683 $337,966 $157,858,418 15


Blu-Ray Sales Estimates for Week Ending March 28, 2010
RankTitleUnits this WeekTotal Units
1 Toy Story 500,000 500,000
2 The Blind Side 467,700 467,700
3 Toy Story 2 457,500 457,500
4 The Twilight Saga: New Moon 434,750 1,034,750
5 The Princess And The Frog 79,600 586,300
6 2012 49,500 1,520,360
7 Fantastic Mr. Fox 46,950 46,950
8 The Men Who Stare At Goats 46,650 46,650
9 Ninja Assassin 45,950 257,910
10 Brothers 36,400 36,400
11 The Hurt Locker 32,500 -
12 The Boondock Saints II: All Saints Day 28,750 400,510
13 Mad Men: Season Three 26,550 26,550
14 Up 25,500 -
15 Zombieland 20,950 -
16 The African Queen 20,500 -
17 The Wizard Of Oz 18,750 -
18 Star Trek 16,500 -
19 The Boondock Saints 16,400 -
20 Inglourious Basterds 15,700 -

DVD Sales for the Week Ending April 4, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Alvin and the Chipmunks: The Squeakquel 2,538,572 -.-% 2,538,572 $43,302,453 $43,302,453 1
2 Sherlock Holmes 1,125,095 -.-% 1,125,095 $19,115,364 $19,115,364 1
3 The Princess and the Frog 847,375 78.0% 3,364,516 $11,854,776 $53,375,349 3
4 The Blind Side 773,503 -71.6% 3,498,836 $12,368,313 $57,063,774 2
5 The Twilight Saga: New Moon 525,992 -77.4% 6,053,860 $9,199,600 $139,325,613 2
6 Alice in Wonderland 418,864 -.-% - $7,535,363 - 627
7 Alvin and the Chipmunks 289,308 232.0% 8,418,295 $2,311,571 $137,007,832 105
8 Up 163,230 -.-% 10,250,065 $2,686,292 $172,854,007 21
9 Curious George 2: Follow That Monkey 160,184 -.-% 384,849 $1,119,686 $4,379,113 5
10 Ice Age: Dawn of the Dinosaurs 135,052 -.-% 5,282,400 $1,146,713 $86,865,617 23
11 Monsters vs. Aliens 130,736 -.-% 5,207,187 $948,934 $83,270,521 27
12 Marley and Me 122,613 -.-% 3,801,658 $1,057,157 $64,246,652 53
13 Coraline 120,328 -.-% 2,637,638 $961,421 $45,347,654 37
14 Snow White and the Seven Dwarfs 106,874 -.-% - $1,685,243 - 443
15 Ponyo 96,466 106.5% 527,127 $1,349,559 $9,470,536 5
16 Brothers 93,927 -48.7% 277,069 $1,595,820 $4,707,402 2
17 Fantastic Mr. Fox 75,903 -45.2% 214,350 $1,365,495 $3,856,157 2
18 Horton Hears a Who! 75,396 -.-% 4,437,660 $677,810 $72,948,874 69
19 Madagascar: Escape 2 Africa 73,111 -.-% 7,870,198 $680,620 $108,438,404 61
20 Jungle Book, The 71,842 -.-% 4,467,086 $1,184,675 $69,307,877 131
21 Sleeping Beauty 71,588 -.-% - $1,073,104 - 343
22 2012 70,572 -16.2% 2,529,281 $1,340,162 $43,168,957 5
23 Kung Fu Panda 68,209 -.-% 8,981,419 $778,926 $132,360,624 73
24 Barbie and the Three Musketeers 67,018 -.-% 1,158,592 $568,983 $15,848,052 29
25 The Penguins of Madagascar Operation: DVD Premiere 66,764 -.-% 312,355 $466,680 $3,401,431 8
26 The Men Who Stare at Goats 64,987 -65.3% 252,217 $1,182,763 $4,590,349 2
27 G-Force 63,972 -.-% 2,152,860 $1,158,226 $43,292,159 16
28 Barbie in a Mermaid Tale 61,433 -22.8% 652,499 $946,068 $9,824,451 4
29 Madagascar 58,641 -.-% - $551,155 - 229
30 The Tale of Despereaux 52,041 -.-% 1,702,306 $519,890 $26,111,602 52


Blu-Ray Sales Estimates for Week Ending April 4, 2010
RankTitleUnits this WeekTotal Units
1 Sherlock Holmes 500,000 500,000
2 Alvin And The Chipmunks: The Squeakquel 172,150 172,150
3 The Blind Side 105,800 573,500
4 Toy Story 88,100 588,100
5 Toy Story 2 71,300 528,800
6 The Twilight Saga: New Moon 64,250 1,099,000
7 The Princess And The Frog 40,050 626,350
8 2012 23,600 1,543,960
9 Pandorum 22,150 22,150
10 The Hurt Locker 19,450 -
11 Ninja Assassin 19,150 277,060
12 Super Troopers 15,250 15,250
13 The Boondock Saints II: All Saints Day 14,650 415,160
14 Hellboy II: The Golden Army 14,550 14,550
15 Serenity 14,500 14,500
16 Alvin And The Chipmunks 14,400 -
17 300 13,900 -
18 Blow 13,550 13,550
19 The Wizard Of Oz 13,400 -
20 Ice Age: Dawn Of The Dinosaurs 13,200 -

DVD Sales for the Week Ending April 11, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Alvin and the Chipmunks: The Squeakquel 394,274 -84.5% 2,932,846 $6,541,873 $49,844,327 2
2 Sherlock Holmes 327,366 -70.9% 1,452,461 $5,561,948 $24,677,312 2
3 The Blind Side 315,380 -59.2% 3,814,216 $5,042,926 $62,106,700 3
4 The Twilight Saga: New Moon 179,119 -65.9% 6,232,979 $3,132,791 $142,458,404 3
5 Alice in Wonderland 136,813 -67.3% - $2,500,942 - 628
6 The Princess and the Frog 132,121 -84.4% 3,496,637 $1,848,373 $55,223,722 4
7 Bad Lieutenant: Port of Call New Orleans 106,730 -.-% 106,730 $1,599,883 $1,599,883 1
8 The Collector 61,112 -.-% 61,112 $793,845 $793,845 1
9 2012 52,084 -26.2% 2,581,365 $989,075 $44,158,032 6
10 Brothers 49,284 -47.5% 326,353 $837,335 $5,544,737 3
11 Old Dogs 47,857 -.-% 1,073,309 $905,454 $18,643,607 5
12 Robots 44,711 -.-% - $552,852 - 237
13 The Hurt Locker 42,925 -.-% 1,497,696 $772,221 $27,055,989 13
14 Dora the Explorer: Pirate Adventure 42,108 -.-% - $420,238 - 324
15 The Men Who Stare at Goats 41,202 -36.6% 293,419 $635,335 $5,225,684 3
16 Mad Men: Season Three 40,661 -.-% 174,276 $731,491 $4,744,105 3
17 Ninja Assassin 38,639 -.-% 514,683 $637,157 $10,084,306 4
18 Fantastic Mr. Fox 37,850 -50.1% 252,200 $680,922 $4,537,078 3
19 Curious George 2: Follow That Monkey 36,138 -77.4% 420,987 $371,499 $4,750,611 6
20 Planet 51 35,157 -.-% 738,284 $626,456 $12,581,773 5
21 Ponyo 32,566 -66.2% 559,693 $455,598 $9,926,134 6
22 Boondock Saints II: All Saints Day 32,528 -.-% 910,073 $552,651 $16,195,530 5
23 Where the Wild Things Are 30,881 -.-% 1,347,524 $544,432 $24,656,091 6
24 Precious: Based on the Novel "Push" by Sapphire 30,486 -.-% 1,075,605 $517,957 $18,274,529 5
25 Up in the Air 28,885 -.-% 837,969 $490,756 $14,237,093 5
26 The Lord of the Rings (1978 Animated Film) 25,036 -.-% - $412,844 - 448
27 Toy Story 24,481 -.-% - $566,884 - 702
28 Up 22,711 -86.1% 10,272,776 $371,502 $173,225,509 22
29 Barbie in a Mermaid Tale 20,911 -66.0% 673,410 $340,615 $10,165,066 5
30 Couples Retreat 20,424 -.-% 2,041,390 $310,445 $32,774,219 9


Blu-Ray Sales Estimates for Week Ending April 11, 2010
RankTitleUnits this WeekTotal Units
1 The Lord Of The Rings: The Motion Picture Trilogy 124,200 124,200
2 Sherlock Holmes 97,000 597,000
3 The Blind Side 34,776 608,276
4 Toy Story 32,180 620,280
5 Bad Lieutenant: Port Of Call New Orleans 30,280 30,280
6 Alvin And The Chipmunks: The Squeakquel 27,336 129,486
7 Toy Story 2 27,112 555,912
8 The Twilight Saga: New Moon 20,828 1,119,828
9 The Princess And The Frog 15,562 641,912
10 The Lord Of The Rings: The Original Animated Classic 14,382 14,382
11 2012 14,059 1,558,019
12 Pandorum 12,793 34,943
13 The Hurt Locker 12,308 -
14 Ninja Assassin 10.954 288,014
15 The Boondock Saints II: All Saint's Day 9,812 424,972
16 Forgetting Sarah Marshall 9,514 9,514
17 Gladiator 9,116 9,116
18 The Thing 8,955 8,955
19 The Dark Knight 8,284 -
20 The Thomas Crown Affair 8,098 8.098

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New And News: The Back-Up Plan And Oceans Hope They Aren't Losers

on Monday, April 19, 2010   10 comments

Hey junkies!  First off, I know that posting this April has been incredibly sparse, and I'd just like to apologize for that.  I think that April may be the busiest month in college.  Classes are winding down as students gear up for finals, every organization is having its end-of-the-year meeting/party/formal, and it seems that there's been an event scheduled every second of every day.  This blog (and especially its faithful readers!) means so much to me, but between planning out my summer, creating The Box Office Challenge, celebrating my birthday, and dealing with a slew of school projects, I admit that I've let my blogging fall to the wayside a little bit, and I'm sorry for that.  Still, I don't just want to be one of The Losers who completely stops blogging.  Instead, I have a Back-Up Plan that will wash away any of my readers' discontent with the power of many Oceans.  My plan: to keep doing the best I can! I know that statement is not that groundbreaking, and I know that you know me well enough to understand that the purpose of the preceding two sentences was simply to test whether or not I could incorporate this week's new releases into my writing, but I really do mean it.  I'm going to try my hardest to stay on top of The Box Office Junkie!  That being said, let's get going with New And News, which not only previews all the new releases this week, but also features not one, not two, but THREE blog posts about me!  It's been a very flattering week.

New:

The Back-Up Plan (CBS Films) - 3,300 theaters - Reviews
After years of dating, Zoe has decided waiting for the right one is taking too long. Determined to become a mother, she commits to a plan, makes an appointment and decides to go it alone. That same day, Zoe meets Stan - a man with real possibilities. Trying to nurture a budding relationship and hide the early signs of pregnancy becomes a comedy of errors for Zoe and creates confusing signals for Stan. When Zoe nervously reveals the reason for her unpredictable behavior, Stan commits fully and says he's in. Never before has love seen a courtship where a wild night of sex involves three in a bed - Stan, Zoe and the ever-present massive pregnancy pillow. Or, where 'date night' consists of being the 'focal point' at a near-stranger's water birth which does for kiddie pools what "Jaws" did for swimming in the ocean. The real pregnancy test comes when both of them realize they really don't know each other outside of hormonal chaos and birth preparations. With the nine month clock ticking, both begin to experience cold feet. Anyone can fall in love, get married and have a baby but doing it backwards in hyper-drive could be proof positive that they were made for each other.
After an unsuccessful year in music, Jennifer Lopez is implementing a career Back-Up Plan and returning to her wheelhouse film genre, romantic comedy.  She's done well here before with movies like The Wedding Planner ($60M), Maid In Manhattan ($92M) and Monster In Law, ($82M), and I'd expect this to be a solid mid-level hit as well.  While the production for The Back-Up Plan looks just as amateur-hokey as CBS Films' other feature, Extraordinary Measures, fans of romantic comedies couldn't care less about quality, so I'd expect reviews to be a non-factor.  The planned pregnancy plot is trĂ©s-2010, and it could be a bit too current for some audiences with traditional values, but I'd still expect J-Lo's drawing power (plus Alex O'Loughlin's legion of Moonlight fans) to push this into the $50 million range.

The Losers (Warner Brothers) - 2,950 theaters - Reviews
Members of an elite U.S. Special Forces unit are sent into the Bolivian jungle on a search and destroy mission. The team -- Clay, Jensen, Roque, Pooch and Cougar -- find themselves the target of a lethal betrayal instigated from inside by a powerful enemy known only as Max. Presumed dead, the group makes plans to even the score when they're joined by the mysterious Aisha, a beautiful operative with her own agenda. Working together, they must remain deep undercover while tracking the heavily-guarded Max, a ruthless man bent on embroiling the world in a new high-tech global war.
A fanboy-targeting action ensemble film opening in April.  Why does that sound so familiar?  Oh yea, because Kick-Ass came out last weekend.  The Losers has considerably less buzz than Kick-Ass, and while a niche audience of comic book fans may turn out for the film, I wouldn't expect too many other people to want to see The Losers.  Give it a mediocre $30 million total for Warner Brothers.

Oceans (Disney) - 1,250 theaters - Reviews
Nearly three-quarters of the Earth's surface is covered by water and OCEANS boldly chronicles the mysteries that lie beneath. Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind - exploring the harsh reality and the amazing creatures that live within. Narrated by Pierce Brosnan and featuring spectacular never-before-seen imagery captured by the latest underwater technologies, OCEANS offers an unprecedented look beneath the sea.
I have to wonder if Disney has any regrets about forming its Disneynature subsidiary a few years ago.  Back in 2007, "going green" in response to global warming and depleting fossil fuels was hip and cool.  These days, I'm sensing a backlash.  Disney can crank out these nature documentaries as much as they want, but I don't know how much longer audiences will be excited about them.  Last year, Disney released Earth into 1,804 theaters on Earth Day, and the film went on to open with $9 million on its way to a $34M total.  That film was essentially some re-cut footage of the Planet Earth series, but for Oceans, Disney actually shelled out $81M for shooting.  The documentary has already earned $53 million overseas, but I wouldn't expect it to do much more than break even here in the US.  I just don't see Americans being that excited to watch a movie about the oceans... I think people generally find land much more exciting.  I'll make a preliminary guess and say Oceans earns $23M total.

News (sorta):

Motivators Writes A Really Nice Post About Me!
I really, really appreciated this post.  The fact that social media actually allowed me to get my dream internship was really incredible, and it means a lot that you'd take time to write about my experience.

Amanda Writes A Really Nice Post About Me!
Amanda, you've been a great fan for these past few months, and this was so nice of you to write!

Brandon Writes A Really Nice Post About Me!
Longtime reader, Brandon put down a quick preview post about a podcast interview I did with him a week ago.  You should keep checking his site to see when the full (and very long, rambling) podcast posts.

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