DVD/Blu-Ray Sales: 'The Last Song' becomes the latest sobfest to rule the home market; 'Dexter' kills competition!

on Wednesday, September 01, 2010  

Another week, another slew of DVD/Blu-Ray sales figures courtesy of The-Numbers! Check inside for news about Miley Cyrus and Dexter's great weeks, as well as my own DVD Sales Notes and Blu-Ray Sales Estimates.

DVD Sales Notes:
–Miley Cyrus' first foray into the post-Hannah Montana acting world, The Last Song, was a modest success at the box office with a nice $63M domestic gross, but after a strong start on the home market, I think its safe to call this one a legitimate hit. The Nicholas Sparks adaptation scored a $13.7M debut, shifting 760,880 copies (and an additional 80,000 on Blu-Ray) in its first week. Like A Walk to Remember and The Notebook before it, The Last Song is proving that weepy chick-flicks can be very powerful on the home market. Miley can't be tamed... and apparently neither can her success.

Dexter had a stunningly good week for a cable drama on DVD. The season 4 set sold a humongous 366,516 units, for a strong $11M in first week sales. Meanwhile, the seventh season of One Tree Hill, which regularly pulls higher numbers on network television, only attained sales of 73,805 in its first week.

Furry Vengeance looked a whole lot more like road kill in its first week on the home market. The critically reviled children's pic only earned $17.6M in theaters, so a paltry $2.5M in its first week on DVD was all but expected.

–After a disappointing theatrical performance, the fact that Hot Tub Time Machine crossed the 1 million copies-sold threshold has to be a little bit of a consolation to MGM... oh wait, they already folded.

DVD Sales Chart for week ending August 22, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 The Last Song 760,880 -.-% 760,880 $13,688,231 $13,688,231 1
2 Dexter: Season Four 366,516 -.-% 366,516 $10,991,815 $10,991,815 1
3 Date Night 222,557 -64.3% 845,095 $3,781,243 $14,358,164 2
4 Furry Vengeance 181,926 -.-% 181,926 $2,454,182 $2,454,182 1
5 Diary of a Wimpy Kid 120,904 -48.9% 1,021,758 $2,260,905 $17,566,414 3
6 Death at a Funeral (2010) 113,219 -65.2% 438,184 $1,923,591 $7,444,746 2
7 Clash of the Titans 111,697 -41.9% 1,466,444 $1,897,732 $24,763,063 4
8 Kick-Ass 106,599 -45.4% 737,376 $2,355,966 $16,275,154 3
9 One Tree Hill: The Complete Seventh Season 73,805 -.-% 73,805 $2,751,450 $2,751,450 1
10 Letters to God 50,979 -22.0% 116,346 $799,861 $1,825,469 2
11 The Book of Eli 47,098 -11.9% 1,787,018 $982,714 $35,049,425 10
12 Lost Boys, The 44,588 23.3% - $315,518 - 656
13 Alice in Wonderland (2010) 43,370 -24.0% 3,890,446 $810,898 $69,411,234 12
14 Hot Tub Time Machine 43,142 -4.9% 1,053,628 $748,514 $19,416,789 8
15 Percy Jackson & The Olympians: The Lightning Thief 42,838 -2.7% 1,586,201 $736,814 $29,784,594 8
16 The Bounty Hunter 42,685 -24.5% 972,766 $728,206 $17,154,649 6
17 Cop Out 42,077 -7.7% 595,590 $699,741 $10,222,453 5
18 Avatar 41,468 -16.3% 8,194,086 $913,399 $143,678,155 18
19 Billy Madison 40,783 -.-% - $244,290 - 757
20 Dora the Explorer: Save the Day! 40,193 23.2% - $286,576 - 241
21 Matilda 40,022 -.-% - $279,754 - 683
22 Wedding Crashers, The 38,102 -.-% - $208,064 - 242
23 Repo Men 36,218 -4.8% 287,838 $703,354 $5,287,053 4
24 Dora the Explorer: Pirate Adventure 35,168 -2.0% - $213,118 - 343
25 Green Zone 35,153 -24.6% 749,311 $554,714 $13,683,274 9
26 The Shawshank Redemption 34,485 19.8% - $208,714 - 557
27 The Losers 34,087 -2.9% 372,687 $589,023 $6,462,496 5
28 Toy Story 30,816 -5.5% - $578,869 - 721
29 Steel Magnolias 30,615 -.-% - $198,691 - 842
30 Toy Story 2 30,283 -13.0% - $586,018 - 492


Blu-Ray Sales Estimates
RankTitleUnits this Week
1 The Last Song 80,000
2 Dexter: The Fourth Season 60,776
3 Clash of the Titans 56,000
4 Kick-Ass 52,256
5 Date Night 40,112
6 Avatar 33,016
7 Law Abiding Citizen 21,496
8 Death at a Funeral 18,088
9 Alice in Wonderland 16,000
10 Terminator 2: Judgment Day 15,912
11 King Kong 15,856
12 Diary of a Wimpy Kid 13,176
13 Percy Jackson and the Olympians:
The Lightning Thief
12,304
14 Hot Tub Time Machine 12,168
15 Brooklyn's FInest 11,672
16 Green Zone 11,128
17 The Dark Knight 11,112
18 Rambo 10,952
19 Shutter Island 10,536
20 The Bourne Trilogy 10,400

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