DVD/Blu-Ray Sales: 'Diary of a Wimpy Kid' flexes muscle on DVD chart, while 'Kick-Ass' kicks ass on Blu-Ray

Time for a blast from the past, everyone: a DVD/Blu-Ray sales post! I know it's been a while since the last one of these (they're rather time consuming, and in NYC I didn't have a chance), but it's time to get back on the ball. The-Numbers has posted their latest DVD Sales Chart, which has Diary of a Wimpy Kid and Kick-Ass on top. After the jump, and you can view the full chart, my DVD Sales Notes, and TBOJ's exclusive Blu-Ray sales estimates.

DVD Sales Notes:

–Diary of a Wimpy Kid's debut on the home market wasn't all that wimpy. The middle school comedy moved 733,212 copies, good for $12.5M in revenue. Theatrically, the film earned $64M, so this is a pretty good start—two years ago, it would have been disappointing, but the home market has changed quite a bit.

–Kick-Ass had an alright start on the DVD chart, but not as high as one would expect given niche fanboy audience. Superhero films and geek films (Kick-Ass falls into both categories) tend to sell faster on the home market than Kick-Ass' 480,987 units and $10.7M earnings, but there is a major silver lining—Kick-Ass easily topped the Blu-Ray sales chart, as the fanboy audience tends to be a bit more technologically advanced than the rest of America. Kick-Ass sold a relatively huge 450,000 Blu-Ray discs, which is almost the same figure as sales of the regular format. Unbelievable! Once again, times are changing on the home market.

–How can you tell audiences weren't all that impressed with Clash of the Titans when they saw it in theaters? It has a decidedly un-godly two week sales total of 1.2 million DVDs, which is pretty awful for a special-effects film that grossed $163M in theaters. Then again, Clash has moved 930,000 Blu-Ray copies, so its performance isn't all that disastrous.

–In random news, I just noticed that Taken has sold more DVDs than Alice In Wonderland: 4.3 million vs. 3.8 million copies. Sure, Taken had a year-long head start, but Alice grossed over $1 billion at the worldwide box office. That being said, the live-action fairy tale has certainly outsold Taken in Blu-Ray sales.

–How could 78,820 people actually want to own the fourth season of Heroes?

DVD Sales for week ending August 8, 2010

Rank	Title	Units this Week	% Change	Total Units	Sales this Week	Total Sales	Weeks in Release
1	Diary of a Wimpy Kid	733,212	-.-%	733,212	$12,457,272	$12,457,272	1
2	Kick-Ass	480,987	-.-%	480,987	$10,653,622	$10,653,622	1
3	Clash of the Titans	344,243	-59.5%	1,195,045	$5,848,689	$20,303,815	2
4	The Ghost Writer	114,528	-.-%	114,528	$1,961,865	$1,961,865	1
5	Heroes: Season Four	78,820	-.-%	78,820	$3,073,192	$3,073,192	1
6	Cop Out	74,274	-42.6%	514,950	$1,432,003	$8,844,383	3
7	Repo Men	70,022	-53.4%	220,189	$1,259,696	$3,961,200	2
8	Cloudy With a Chance of Meatballs	65,036	-.-%	2,391,586	$1,121,305	$42,440,496	31
9	Batman: Under the Red Hood	64,743	-53.1%	202,743	$1,022,616	$3,177,748	2
10	The Bounty Hunter	61,370	-23.2%	879,345	$1,218,195	$15,439,682	4
11	Avatar	59,977	20.7%	8,108,722	$1,241,950	$141,803,418	16
12	Dora the Explorer: Dora's Big Birthday Adventure	59,683	-.-%	59,683	$805,124	$805,124	1
13	Percy Jackson & The Olympians: The Lightning Thief	58,584	-27.1%	1,504,877	$878,174	$28,470,876	6
14	Dora the Explorer: Save the Day!	56,751	25.4%	-	$339,938	-	239
15	Hot Tub Time Machine	56,091	-9.6%	970,395	$917,088	$17,853,947	6
16	The Book of Eli	53,598	5.9%	1,691,501	$1,088,323	$33,056,030	8
17	The Losers	50,518	-34.2%	308,255	$962,873	$5,352,679	3
18	Taken	49,858	-.-%	4,292,089	$579,988	$67,261,092	65
19	Alice in Wonderland (2010)	47,219	-2.1%	3,794,444	$943,573	$67,489,580	10
20	The Shawshank Redemption	46,513	49.7%	-	$223,183	-	555
21	Toy Story	39,373	4.0%	-	$706,485	-	719
22	Toy Story 2	38,127	1.2%	-	$728,123	-	490
23	Green Zone	35,267	-3.1%	670,857	$576,615	$12,390,746	7
24	Shutter Island	34,168	5.7%	1,127,955	$683,018	$20,184,701	9
25	The Blind Side	31,098	-24.3%	5,251,846	$575,002	$84,914,607	20
26	Dora the Explorer: Pirate Adventure	30,299	11.4%	-	$203,003	-	341
27	Brooklyn's Finest	27,349	-9.2%	529,812	$482,163	$8,420,009	5
28	Our Family Wedding	24,563	-15.6%	322,772	$446,555	$5,732,711	4
29	The Twilight Saga: New Moon	24,196	-5.8%	7,219,788	$428,269	$160,547,226	20
30	Steel Magnolias	22,212	-.-%	-	$144,156	-	840

Blu-Ray Sales Estimates for Week Ending August 8, 2010

Rank	Title	Units this Week	Total Units
1	Kick-Ass	450,000	450,000
2	Clash of the Titans	180,000	930,000
3	Diary of a Wimpy Kid	100,000	100,000
4	The Crazies	49,210	–
5	Avatar	42,525	–
6	Brooklyn's Finest	40,860	–
7	Hot Tub Time Machine	35,055	–
8	The Hangover	34,875	–
9	The Ghost Writer	34,695	34,695
10	Percy Jackson and the Olympians: The Lightning Thief	28,575	–
11	James and the Giant Peach	23,670	–
12	Repo Men	21,555	–
13	Law Abiding Citizen	20,880	–
14	Batman: Under the Red Hood	20,700	–
15	The Losers	20,655	–
16	Shutter Island	20,070	–
17	Green Zone	18,945	–
18	Lord of War	18,180	–
19	Unforgiven	17,595	–
20	Resident Evil: Extinction	16,920	–