DVD/Blu-Ray Sales: 'Diary of a Wimpy Kid' flexes muscle on DVD chart, while 'Kick-Ass' kicks ass on Blu-Ray

on Wednesday, August 18, 2010  

Time for a blast from the past, everyone: a DVD/Blu-Ray sales post! I know it's been a while since the last one of these (they're rather time consuming, and in NYC I didn't have a chance), but it's time to get back on the ball. The-Numbers has posted their latest DVD Sales Chart, which has Diary of a Wimpy Kid and Kick-Ass on top. After the jump, and you can view the full chart, my DVD Sales Notes, and TBOJ's exclusive Blu-Ray sales estimates.

DVD Sales Notes:

Diary of a Wimpy Kid's debut on the home market wasn't all that wimpy. The middle school comedy moved 733,212 copies, good for $12.5M in revenue. Theatrically, the film earned $64M, so this is a pretty good start—two years ago, it would have been disappointing, but the home market has changed quite a bit.

Kick-Ass had an alright start on the DVD chart, but not as high as one would expect given niche fanboy audience. Superhero films and geek films (Kick-Ass falls into both categories) tend to sell faster on the home market than Kick-Ass' 480,987 units and $10.7M earnings, but there is a major silver lining—Kick-Ass easily topped the Blu-Ray sales chart, as the fanboy audience tends to be a bit more technologically advanced than the rest of America. Kick-Ass sold a relatively huge 450,000 Blu-Ray discs, which is almost the same figure as sales of the regular format. Unbelievable! Once again, times are changing on the home market.

–How can you tell audiences weren't all that impressed with Clash of the Titans when they saw it in theaters? It has a decidedly un-godly two week sales total of 1.2 million DVDs, which is pretty awful for a special-effects film that grossed $163M in theaters. Then again, Clash has moved 930,000 Blu-Ray copies, so its performance isn't all that disastrous.

–In random news, I just noticed that Taken has sold more DVDs than Alice In Wonderland: 4.3 million vs. 3.8 million copies. Sure, Taken had a year-long head start, but Alice grossed over $1 billion at the worldwide box office. That being said, the live-action fairy tale has certainly outsold Taken in Blu-Ray sales.

–How could 78,820 people actually want to own the fourth season of Heroes?

DVD Sales for week ending August 8, 2010
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Diary of a Wimpy Kid 733,212 -.-% 733,212 $12,457,272 $12,457,272 1
2 Kick-Ass 480,987 -.-% 480,987 $10,653,622 $10,653,622 1
3 Clash of the Titans 344,243 -59.5% 1,195,045 $5,848,689 $20,303,815 2
4 The Ghost Writer 114,528 -.-% 114,528 $1,961,865 $1,961,865 1
5 Heroes: Season Four 78,820 -.-% 78,820 $3,073,192 $3,073,192 1
6 Cop Out 74,274 -42.6% 514,950 $1,432,003 $8,844,383 3
7 Repo Men 70,022 -53.4% 220,189 $1,259,696 $3,961,200 2
8 Cloudy With a Chance of Meatballs 65,036 -.-% 2,391,586 $1,121,305 $42,440,496 31
9 Batman: Under the Red Hood 64,743 -53.1% 202,743 $1,022,616 $3,177,748 2
10 The Bounty Hunter 61,370 -23.2% 879,345 $1,218,195 $15,439,682 4
11 Avatar 59,977 20.7% 8,108,722 $1,241,950 $141,803,418 16
12 Dora the Explorer: Dora's Big Birthday Adventure 59,683 -.-% 59,683 $805,124 $805,124 1
13 Percy Jackson & The Olympians: The Lightning Thief 58,584 -27.1% 1,504,877 $878,174 $28,470,876 6
14 Dora the Explorer: Save the Day! 56,751 25.4% - $339,938 - 239
15 Hot Tub Time Machine 56,091 -9.6% 970,395 $917,088 $17,853,947 6
16 The Book of Eli 53,598 5.9% 1,691,501 $1,088,323 $33,056,030 8
17 The Losers 50,518 -34.2% 308,255 $962,873 $5,352,679 3
18 Taken 49,858 -.-% 4,292,089 $579,988 $67,261,092 65
19 Alice in Wonderland (2010) 47,219 -2.1% 3,794,444 $943,573 $67,489,580 10
20 The Shawshank Redemption 46,513 49.7% - $223,183 - 555
21 Toy Story 39,373 4.0% - $706,485 - 719
22 Toy Story 2 38,127 1.2% - $728,123 - 490
23 Green Zone 35,267 -3.1% 670,857 $576,615 $12,390,746 7
24 Shutter Island 34,168 5.7% 1,127,955 $683,018 $20,184,701 9
25 The Blind Side 31,098 -24.3% 5,251,846 $575,002 $84,914,607 20
26 Dora the Explorer: Pirate Adventure 30,299 11.4% - $203,003 - 341
27 Brooklyn's Finest 27,349 -9.2% 529,812 $482,163 $8,420,009 5
28 Our Family Wedding 24,563 -15.6% 322,772 $446,555 $5,732,711 4
29 The Twilight Saga: New Moon 24,196 -5.8% 7,219,788 $428,269 $160,547,226 20
30 Steel Magnolias 22,212 -.-% - $144,156 - 840


Blu-Ray Sales Estimates for Week Ending August 8, 2010
RankTitleUnits this WeekTotal Units
1 Kick-Ass 450,000 450,000
2 Clash of the Titans 180,000 930,000
3 Diary of a Wimpy Kid 100,000 100,000
4 The Crazies 49,210
5 Avatar 42,525
6 Brooklyn's Finest 40,860
7 Hot Tub Time Machine 35,055
8 The Hangover 34,875
9 The Ghost Writer 34,695 34,695
10 Percy Jackson and the Olympians:
The Lightning Thief
28,575
11 James and the Giant Peach 23,670
12 Repo Men 21,555
13 Law Abiding Citizen 20,880
14 Batman: Under the Red Hood 20,700
15 The Losers 20,655
16 Shutter Island 20,070
17 Green Zone 18,945
18 Lord of War 18,180
19 Unforgiven 17,595
20 Resident Evil: Extinction 16,920

4 comments:

Jose Salvador said...

Grady, I'm more surprised that 74,274 people bought "Cop Out". Also the reason why films like "Kick-Ass" and "Clash of the Titans" are selling more on Blu ray is becaue people believe that action films look the best on Blu-Ray, just compare how the drama "The Ghost Writer" is doing on DVD with its Blu-Ray sales, big difference.

forg/jecoup said...

The chart is fine, like it :)

Jose Salvador said...

Giant sale charts are awesome.

Anonymous said...

Dumb question about Heroes. Last time I come to this blog.

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