Weekend Fix: For A 7th Weekend, Avatar Tops Box Office; Outgrosses Edge Of Darkness And When In Rome COMBINED!

on Sunday, January 31, 2010  

Another week, another victory for Avatar... As expected, Avatar easily dominated the competition, grossing a record-breaking $30 million in its seventh weekend!  If you had combined the opening numbers of Edge Of Darkness and When In Rome, they still couldn't have taken down James Cameron's sci-fi blockbuster.  The alien film now sits just $6 million shy of Titanic's record as the highest grossing film in the US of all time.  Overall, it was a fairly lackluster frame at the box office, despite the fact that drops were pretty small across the board (with the notable exception of Legion).  The Top 12 films were up 4% over the same weekend last year, but when you look at all films tracking, results were actually down 4%.  Tooth Fairy held very well, dropping a scant 29% to $10 million.  That would be much better news if the film had had a solid debut.  Unfortunately, it didn't.  If 2010 hopes to build on 2009's success, it will need to produce some legitimate hits pretty darn quick, because the December team of Avatar, Sherlock Holmes, Alvin, It's Complicated, The Blind Side, and Up In The Air, can't half of the revenue at the box office forever!  To see my thoughts on the weekend, watch the video above (posts in the afternoon).  Then check below for the full box office chart.

Top 12 Box Office Hits For January 22-24, 2010
Rank Movie Studio Theaters Weekend Gross
ChgAVG.Total
1
Avatar Fox 3074 $30,000,000 -14%$9,759 $594,472,387
2
Edge Of Darkness Warner Bros 3066 $17,120,000 New$5,584 $17,120,000
3
When In Rome Disney 2456 $12,065,000 New$4,912 $12,065,000
4
Tooth Fairy Fox 3345 $10,000,000 -29%$2,990 $26,106,278
5
The Book Of Eli Warner Bros 3075 $8,770,000 -44%$2,852 $74,373,000
6
Legion Sony 2476 $6,800,000 -61%$2,746 $28,646,000
7
The Lovely Bones Paramount 2638 $4,735,000 -44%$1,795 $38,014,000
8
Sherlock Holmes Warner Bros 2250 $4,510,000 -32%$2,004 $197,596,000
9
Alvin And The Chipmunks: The Squeakquel Fox 2526 $4,000,000 -38%$1,584 $209,297,861
10
It's Complicated Universal 2096 $3,720,400 -36%$1,775 $104,027,220
11
The Blind Side Warner Bros 1751 $3,020,000 -28%$1,725 $237,913,000
12
Up In The Air Paramount 1430 $2,700,000 -31%$1,888 $73,173,000
All Numbers Provided By Exhibitor Relations Co.

13 comments:

kevin said...

Anyone care to guess where Avatar will finish up at this rate!

lol!

Graham said...

Avatar will probably lose the top spot to Valentine's Day, The Wolfman and Percy Jackson on President's Day weekend. Dear John has a chance next week, but it looks really unlikely. I'm so bored of Avatar now!

Grady Smith said...

$700 million is looking very likely at this point!

kevin said...

I think The Wolfman is the next film I'm really looking forward to this year.

And at that only because it looks so deliciously hammy and filled with B-Movie goodness!!

Anonymous said...

People like Grady Smith are idiots.

They can't even let the f*cking movie reach $600 million before they decide to raise the bar another notch.

Fools like that live on imdb.com.

JTerry said...

@Anonymous
and people like u are trash

Krystal said...

Actually Grady is very knowledgeable & his predictions are pretty accurate overall. (Way better than mine anyway!)

$700M definitely seems possible for Avatar since shows are still selling out. I'm finally gonna see Avatar but all the IMAX 3D shows were sold out 'til 10pm tonight, Sun. when we tried to buy tickets Sat. morning! Even some 2D shows were sold out. Crazy!

Avatar's overflow crowd is probably helping movies like The Blind Side, Sherlock Holmes, etc. do well week after week.

Grady Smith said...

@Anonymous Thanks for your deep insight! Sorry I keep "raising the bar," whatever that means! :D

I love haters!

Rohan B said...

you know you're getting popular when you've got anonymous haters Grady! stupid trolls...

im thrilled Avatar beat Edge Of Darkness and am looking forward to seeing how far it will go both domestically and abroad.

ONWARD!

kevin said...

I actually asked the question in the first place, so really the answer given is due to myself.

Not so much raising the bar as pondering.

Brandon said...

I learned 1 thing. Paramount = RollerCoaster Tycoon.
baahahaha.

I don't think that Avatar will be able to top $700. Maybe by mid-March. It'll pass $670 soon, though. The last bits will be hard for Avatar to gain. We have a bunch of great February movies, so they will slow down Avatar a lot, I bet.
As an aside, you LOVED talking about Paranormal with its successes, but not Avatar anymore? --just sayin.
I think Dear John might have a chance at topping Avatar (just because of good advertising), but Valentines Day will definitely be #1 here soon. haha.

Grady Smith said...

Haha, way to call me out! :D In my defense, Paranormal Activity was out of nowhere. We knew Avatar would be huge for years before its release!

Brandon Bowman said...

I'm almost certain that Dear John has a legit chance of topping Avatar, just because of the amount of media (and fangirl) buzz.
Yeh... we're here to call you out. haha

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