Friday Estimates: Michael Jackson's This Is It Doesn't Live Up To Hype
UPDATE: Friday box office results are now in, and This Is It earned $7.5 million. Just as the Wednesday/Thursday figures were frontloaded, so should the weekend figures be. A $20 million weekend seems likely for Jackson's posthumous documentary, which is far below what Sony was hoping for. Perhaps the film was hurt by the fact that Jackson lacked a large fanbase among young people. Perhaps the film will hold up better than expected over the rest of the weekend. We'll have to wait and wee, but I wouldn't count on it. Paranormal Activity found another solid $6 million on Friday, and it should do very well on Halloween. Its performance will be good for second place, and the horror film that can't be stopped should find $17 million over the weekend frame. Meanwhile, Paranormal's main victim, Saw VI, could only manage $2 million on Friday, and it's looking at an awful $6 million second weekend. Keep reading for the very early Friday Estimates:
Friday Estimates for October 30, 2009
1. This Is It - $7.5 million
2. Paranormal Activity - $6 million
3. Couples Retreat - $2.4 million
4. Law Abiding Citizen - $2.4 million
5. Where The Wild Things Are - $2.2 million
6. Saw VI - $2 million
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