DVD Sales: Let's Get Caught "Up"

on Tuesday, December 29, 2009  


It's Tuesday, which means it's time for DVD Sales!  I know these posts have been a bit inconsistent for the past few weeks.  The-Numbers, which, in addition to being a great site, provides the most reliable DVD Sales figures on the web, has this message posted on their DVD Sales section:
DVD sales reports will be delayed over the Holidays. Our next weekly report, for the week ending December 6, will be published on Wednesday, December 31. The report for the week ending December 13 will be published on Friday, January 2. We will return to our usual schedule the week of January 5.
Thus, while things have been backed up this month, you can expect the regular DVD Sales posts next Tuesday, or perhaps the weekend after that, depending on when The-Numbers posts its figures.  But let's get to the actual chart.  The end of November began to reveal the Christmas-Effect on the home market.  Many movies popped back onto the chart after months away, no doubt fueled by special Black Friday deals.  Christmas themed movies also hopped back into the Top 30, as viewers bought, bought, bough to get into the Christmas spirit.  After all, consumption is what the holiday is about, right?  Keep reading for my DVD Sales Notes, along with the DVD Sales Chart.

DVD Sales Notes:

-Pixar's most recent masterpiece, Up, fell hard in its second week (as most every movie does), but it was up a big 34.8% in its third week, selling 1.2 million copies for $17.5 million in revenue.  That brings Up's totals to 6.1 million units sold, and a fantastic $101.4 million gross.  I'm excited to see how many copies it sold over the past four weeks.  Did it break 10 million?  Guess we'll find out soon enough!

-The Dark Knight, almost a full year after its release, is still flexing its box office muscle in a big, big way, selling 1.2 million copies for an extra $5.6 million.  You can tell that this must have been a major Black Friday deal, for The Dark Knight sold about the same amount of DVDs as Up, yet it earned less than a third of the revenue!  Still, with $230 million in DVD revenue, you know Warner Brothers isn't complaining.

-For a film that grossed $133 million in theaters, Angels And Demons had a fairly inauspicious debut, selling 826,649 copies for $12.3 million in sales.  Funny People was more unimpressive, though, moving just 195,893 units for a paltry $3.5 million in first week sales.  Both these films debuted on November 24th, giving them five days to register on the chart, but that's not a totally valid excuse for the poor performances.  Christmastime demand should have people buying, but I guess both films were simply undesirable for consumers, and if people don't like it, they won't buy it!

-Doing much better in its opening weekend was Disney's direct-to-DVD release, Santa Buddies.  Now, if you have heard of this puppy movie, you either watch Nickelodeon and the Disney Channel, or you have an awesome 7-year-old sister that keeps you up-to-date on what's hot amongst the elementary school crowd. Well advertised to it target demographic, Santa Buddies did very well in its first week, earning $14.2 million from a solid 970,796 copies sold.  Another point for the dogs!

-Santa Buddies was just one of the many Christmas-themed titles on the chart.  Another newcomer, Four Christmases, which was in theaters this time a year ago, started its DVD run with $10.2 million in first week sales.  Meanwhile, Elf, The Polar Express, The Holiday, and National Lampoon's Christmas Vacation all re-entered the Top 30.  Look for more Christmas titles in the weeks to come.  The full chart is below.


DVD Sales Chart for the Week Ending November 29, 2009
Rank
Title
Units this Week
% Chg
Total Units
Sales this Week
Total Sales
Wks
1
Up
1,222,384
34.8%
6,098,741
$17,504,539
$101,385,399
3
2
Dark Knight, The
1,210,786
-.-%
14,212,315
$5,581,723
$230,020,313
51
3
Santa Buddies
970,796
-.-%
970,796
$14,775,515
$14,775,515
1
4
Angels And Demons
826,649
-.-%
826,649
$12,383,202
$12,383,202
1
5
Four Christmases
714,237
-.-%
714,237
$10,199,304
$10,199,304
1
6
Star Trek
713,854
-80.1%
4,297,113
$7,559,714
$60,562,206
2
7
Madagascar: Escape 2 Africa
691,040
-.-%
7,739,907
$4,332,821
$106,999,427
43
8
Elf
501,903
-.-%
-
$4,271,195
-
263
9
Paul Blart: Mall Cop
499,226
-.-%
3,340,978
$3,309,868
$50,119,070
28
10
Sex and the City - The Movie
458,213
-.-%
4,427,183
$3,972,707
$84,038,667
62
11
Happy Feet
393,060
-.-%
12,766,094
$4,414,064
$203,169,841
140
12
Forgetting Sarah Marshall
370,883
-.-%
1,785,744
$2,451,537
$29,145,295
61
13
Transformers
351,510
-.-%
16,055,535
$3,427,223
$290,277,403
111
14
Snow White and the Seven Dwarfs
349,089
-.-%
-
$6,060,185
-
425
15
Monsters vs. Aliens
346,412
339.4%
4,431,584
$3,477,976
$73,790,110
9
16
Polar Express, The
316,971
276.4%
-
$3,074,619
-
205
17
Holiday, The
313,785
-.-%
4,998,760
$1,835,642
$71,017,758
142
18
Baby Mama
299,001
-.-%
1,513,330
$2,598,319
$23,848,720
64
19
Notebook, The
243,049
-.-%
-
$2,119,387
-
251
20
Kung Fu Panda
232,296
-.-%
8,888,931
$1,489,017
$131,290,009
55
21
Tale of Despereaux, The
218,324
-.-%
1,606,572
$1,633,064
$25,033,534
34
22
My Sister's Keeper
214,373
-57.8%
722,837
$2,645,363
$10,846,887
2
23
Funny People
195,893
-.-%
195,893
$3,498,649
$3,498,649
1
24
Made of Honor
191,304
-.-%
998,425
$2,184,692
$14,219,878
63
25
National Lampoon's Christmas Vacation
191,049
-.-%
-
$1,862,728
-
628
26
Hellboy 2: The Golden Army
190,540
-.-%
2,504,210
$805,984
$43,427,479
55
27
Goonies, The
186,971
-.-%
-
$1,306,927
-
432
28
P.S., I Love You
178,304
-.-%
1,859,448
$1,725,983
$28,606,755
82
29
Race to Witch Mountain
173,843
-.-%
1,785,489
$3,767,178
$33,017,984
17
30
The Proposal
172,059
40.4%
4,056,878
$2,013,090
$66,480,544
7

1 comments:

Reed Arnold said...

Good to see Christmas Vacation getting some love.

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