Fast And Furious Proves It Yet Again: The Era Of Easy Entertainment!

on Monday, April 06, 2009  

Okay, so by now, we've all let it process that Fast And Furious earned $70.9 million over its opening weekend! In April! The biggest April weekend of all time by $30 million dollars! Not since April 2003, when Anger Management had a $40 million weekend, has a film opened this big during the rainiest month of the year. It's seriously amazing that Universal managed to get the third sequel of a "dying" franchise on the top of the charts. Take a look at what people were predicting:

Box Office Guru: $43 million
Slashfilm: $48 million
Box Office Prophets: $41 million
Box Office Report: $52 million
Entertainment Weekly: $41 million
The Box Office Junkie: $38 million

The closest prediction was a full $20 million off! Now, am I simply justifying my own ineptitude, as my prediction was the worst of any of those? Well, sort of. But more importantly, I'm using Fast And Furious' crazy $72.5 million weekend to justify my theory of 2009: The Era Of Easy Entertainment. I made this theory back in January, but with the success of Paul Blart: Mall Cop, Taken, Knowing, and now Fast And Furious, the EEE has held true throughout the first part of the year. In the sour times of this recession, Americans clearly want to go the movies for the escapism they offer, and furthermore, when they attend the theater, the last thing people want to do is think too hard. Therefore, the titles that features gag humor, obvious plots, and lots and lots of explosions are going to succeed right now. Cinematic comfort food!

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