DVD Sales: The Spirit Tops A Weak Chart In The Post-Easter Frame

on Wednesday, April 29, 2009  

As always, here are my notes on the latest DVD Sales Chart from The-Numbers:

-Maybe because it was the week right after Easter, repenting buyers felt convicted that they needed more of the spirit in their lives, and they mistakenly purchased Lionsgate's disastrous 300 ripoff The Spirit, thinking it could help them. Whatever the reason, The Spirit benefited from a complete lack of competition, and somehow scored a number one debut. Granted, its $6.3 million first week is the weakest total Ive seen in a long time, and it will plummet next weekend. Still, with enough time in the bargain bin at Wal-Mart, I'm sure The Spirit's DVD sales will surpass its abysmal $19 million total box office.

-Twilight continues its shockingly amazing run on the home market, with another $5.5 million this week, for a $133 million total. Having already sold a stunning 7.4 million copies of Twilight on DVD, Summit Entertainment has to be feeling pretty good about the upcoming sequel, New Moon, which debuts this Winter.

-Warner Brothers has to be disappointed with the lackluster performance of Yes Man on DVD. Just $13 million after two weeks of release is extremely bad for a Jim Carrey comedy that earned $90 million during its theatrical run.

-Just as the Easter frame was kind to family films last week, the post-Easter frame was equally harsh to these same titles. Marley And Me, Bolt, The Tale Of Despereaux, Bedtime Stories, and Madagascar: Escape 2 Africa all saw sizable drops of 62-88%.

-Speaking of Bolt, I thought I should point out that after four weeks, the animated pooch film has $53 million in the kitty (or would doghouse be more appropriate, here?), and it's been a solid performer on DVD for Disney.

-I'm somewhat ambivalent about the home market performance of two Oscar-winning films. First off, The Reader's $4.5 million opening week is nothing to cry about, but its nothing special either. Second, Slumdog Millionaire's $20 million after three weeks feels quite low to me, especially after its rosy $141 million box office. I think it probably came out on DVD too soon after its theatrical run. After three straight months of deafening buzz during awards season, every person that was going to be persuaded to see Slumdog already did, so the quick release date after it won its obligatory Oscar may have backfired for Fox Searchlight.

See the full chart after the jump:


Top 30 Selling DVDs for the Week Ending April 19, 2009
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Spirit, The 334,298 -.-% 334,298 $6,268,088 $6,268,088 1
2 Twilight 296,188 -28.6% 7,382,885 $5,538,716 $133,501,184 4
3 Day the Earth Stood Still, The 292,678 -66.9% 1,176,061 $5,179,493 $19,829,870 2
4 Bedtime Stories 280,209 -80.8% 1,963,618 $4,788,940 $33,568,422 2
5 Marley and Me 269,378 -62.9% 2,520,919 $4,628,857 $45,442,103 3
6 Yes Man 247,648 -53.4% 779,579 $4,321,680 $13,523,714 2
7 Reader, The 234,376 -.-% 234,376 $4,542,207 $4,542,207 1
8 Bolt 194,328 -73.3% 3,034,363 $3,515,899 $53,966,384 4
9 Tale of Despereaux, The 157,622 -72.7% 734,892 $2,677,998 $12,485,815 2
10 Slumdog Millionaire 154,580 -43.4% 1,270,027 $2,493,375 $20,834,683 3
11 Doubt 134,488 -47.9% 392,775 $2,419,439 $6,991,119 2
12 Seven Pounds 130,075 -41.7% 859,188 $2,154,042 $14,587,218 3
13 Quantum of Solace 123,256 -27.5% 1,876,092 $2,131,959 $33,515,945 4
14 Not Easily Broken 93,838 -56.9% 311,466 $1,594,308 $5,851,111 2
15 Beverly Hills Chihuahua 86,483 -64.0% 2,855,178 $1,382,863 $49,136,150 7
16 Stuart Little 75,855 -9.7% - $578,774 - 470
17 Madagascar: Escape 2 Africa 60,742 -88.7% 5,744,631 $763,412 $87,950,809 11
18 Role Models 60,541 -42.2% 1,648,990 $1,028,592 $28,016,340 6
19 High School Musical 3: Senior Year 56,864 -74.8% 2,971,273 $1,064,653 $53,175,812 9
20 Pinocchio 54,357 -69.2% - $923,525 - 495
21 Australia 52,217 -39.7% 1,354,212 $887,167 $22,829,054 7
22 Mamma Mia! 51,786 -.-% 5,957,687 $665,921 $125,254,362 18
23 Fireproof 49,236 -.-% 1,520,956 $766,112 $26,191,317 12
24 40-Year-Old Virgin, The 46,534 -.-% - $474,456 - 175
25 Tigger and Pooh and a Musical Too 44,495 -71.6% 201,135 $844,960 $3,819,554 2
26 Scooby-Doo and the Samurai Sword 35,335 -63.1% 131,132 $494,337 $1,834,537 2
27 Milk 34,748 -33.6% 494,538 $607,743 $8,827,310 6
28 Punisher: War Zone, The 34,419 -32.6% 398,065 $668,235 $7,525,557 5
29 Transporter 3 33,396 -35.8% 1,011,642 $573,793 $18,041,585 6
30 Cadillac Records 29,675 -26.0% 310,751 $504,178 $5,927,887 6

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