DVD Sales: Bedtime Stories Hops Atop An Easter-Fueled Chart

on Thursday, April 23, 2009  

Here's the latest DVD Sales Chart from The-Numbers for the week ending April 12th. I've added my notes below:

-I was wrong about Bedtime Stories bombing last week on DVD. It looks like it just hit stores a day early, and it registered on the chart as having a poor debut. The reality of the situation is actually much rosier, though, and Bedtime Stories has accrued a solid $28 million over eight days. Not bad for the disappointing Disney/Adam Sandler collaboration that struggled to pass $100 million.

-The Day The Earth Stood Still? More like The Day The DVDs Stood Still. It's not that the Keanu Reeves sci-fi remake bombed with its $14 million debut, but when you factor in the fanboy effect, this is really not a great start on the home market for the Fox film, which also underwhelmed this fall, barely making it to $79 million despite huge buzz.

-Wow. The week of Easter is a great time to be a family film on DVD. Look at the giant boosts that the holiday offered all family-oriented films. A 16% increase for Bolt! A 117% increase for Beverly Hills Chihuahua! A 218% increase for High School Musical 3! A 300% increase for Kung Fu Panda! Pretty impressive stuff. The family effect also helped out The Tale Of Despereaux moderately, as it found a humble $9.8 in its first week on DVD, which is onl $300,000 less than it earned in its opening weekend.

Top 30 Selling DVDs for the Week Ending April 12, 2009
RankTitleUnits this Week% ChangeTotal UnitsSales this WeekTotal SalesWeeks in Release
1 Bedtime Stories 1,462,555 562.2% 1,683,409 $25,005,595 $28,779,482 1
2 Day the Earth
Stood Still, The
883,383 -.-% 883,383 $14,650,377 $14,650,377 1
3 Bolt 729,084 16.6% 2,840,035 $13,244,030 $50,450,485 3
4 Marley and Me 726,305 -52.4% 2,251,541 $12,581,128 $40,813,246 2
5 Tale of
Despereaux, The
577,270 -.-% 577,270 $9,807,817 $9,807,817 1
6 Madagascar: Escape
2 Africa
537,196 173.7% 5,683,889 $4,981,795 $87,187,398 10
7 Yes Man 531,931 -.-% 531,931 $9,202,034 $9,202,034 1
8 Twilight 414,927 -35.6% 7,086,697 $8,057,882 $127,962,468 3
9 Slumdog Millionaire 273,059 -67.6% 1,115,447 $4,172,342 $18,341,308 2
10 Doubt 258,287 -.-% 258,287 $4,571,680 $4,571,680 1
11 Beverly Hills
Chihuahua
240,151 117.2% 2,768,695 $3,840,014 $47,753,286 6
12 High School Musical
3: Senior Year
225,526 218.0% 2,914,409 $4,053,153 $52,111,158 8
13 Seven Pounds 223,040 -55.9% 729,113 $3,789,450 $12,433,176 2
14 Not Easily Broken 217,628 -.-% 217,628 $4,256,804 $4,256,804 1
15 Kung Fu Panda 207,978 300.5% 8,332,557 $1,904,392 $126,522,601 22
16 Pinocchio 176,530 76.2% - $2,999,245 - 494
17 Quantum of Solace 169,949 -54.1% 1,752,836 $2,962,636 $31,383,986 3
18 Tigger and Pooh
and a Musical Too
156,640 -.-% 156,640 $2,974,594 $2,974,594 1
19 Madagascar 156,493 274.5% - $1,719,858 - 178
20 Bee Movie 109,838 -.-% 4,836,258 $908,481 $76,570,787 57
21 Role Models 104,719 28.6% 1,588,449 $1,779,176 $26,987,749 5
22 Shrek the Third 98,869 -.-% 11,578,058 $874,269 $173,439,755 74
23 Scooby-Doo and the Samurai Sword 95,797 -.-% 95,797 $1,340,200 $1,340,200 1
24 Australia 86,634 16.9% 1,301,995 $1,471,912 $21,941,887 6
25 Stuart Little 83,962 76.4% - $712,837 - 469
26 WALL-E 80,148 121.9% 8,623,786 $1,297,372 $136,193,424 21
27 Milk 52,303 14.3% 459,790 $914,779 $8,219,568 5
28 Transporter 3 52,004 -6.3% 978,246 $893,117 $17,467,792 5
29 Punisher: War
Zone, The
51,054 14.6% 363,646 $1,003,553 $6,857,322 4
30 Cadillac Records 40,087 1.6% 281,076 $801,339 $5,423,709 5

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