Immediately after Thanksgiving, the box office acts a lot like people do. When you excuse yourself from the dinner table, after stuffing yourself with a plateful of turkey, you generally feel tired and non-responsive. Well, business at the movies is much the same way. The weekend after Thanksgiving usually sees some larger weekend-to-weekend drops because grosses were inflated by the Thanksgiving holiday. On top of this, there is only one new wide release this weekend, and it doesn't seem to have much potential. In other words, after a highly satisfying last weekend, expect the box office to come back down to earth with a loud thud over these next few days.
Dinsney's Enchanted cast a bit of magic over the Thanksgiving holiday, finally giving the Fall box office the uptick it has needed since the explosive summer ended. With five new wide relesases, and a major expansion for some Oscar bait, the top 12 movies grossed a solid $150.5 million over the 3-day weekend, putting it about 2.6% ahead of last year's Thanksgiving weekend, and up a whopping 70% from last weekend.